SAM Coverage
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One of the Simple Principles Behind Resort Email Campaigns That Get 60% Open Rates
When you look at the top performing email subject lines, a common thread comes into play: they are all transactional emails. Meaning, these are…
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Peak Resorts Completes IPO
SAM Magazine—Wildwood, Mo., Dec. 1, 2014—Peak Resorts, Inc., operator of 13 ski resorts located primarily in the Northeast and Midwest, 12 of which are…
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What is your resort’s most exalted department (other than your own)?
* Ski Patrol * Instructors * Snowmakers * Groomers * Mechanics * Marketing * Accounting * Parking * Lifties * Rental
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What Should You Post on Thanksgiving Day: Top 25 Instagram Photos from Turkey Day 2013
Sometimes my “top content” posts are after the fact: recaps what what did work instead of ideas for what could work.
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CUTTER’S CAMP EAST HEADS TO LOON IN 2015
SAM Magazine—Woodbury, Conn., Nov. 21, 2014—After six successful camps at Carinthia, Mount Snow, Cutter’s Camp will change the venue of its eastern location to…
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Intrawest Names New Leadership Team
SAM Magazine—Denver, Nov. 21, 2014—Intrawest Resorts Holdings, Inc. has named Thomas F. Marano as the company’s chief executive officer, effective immediately. Marano will also…
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Winter Blast Launches More Early Starts
SAM Magazine—Denver, Nov. 20, 2014—With cold and snow sweeping through much of the Rockies and the eastern half of the country, resorts there are…
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Bookings Remain Strong for Western Destinations
SAM Magazine—Denver, Nov. 17, 2014—Despite mild October temperatures, lodging reservations for the six-month winter season (November through April) are currently running ahead of the…