SAM Coverage
Poll
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Drone use at our area is
* a way for our guests to produce their own content * how we create some cool marketing videos * a PR challenge due…
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Aside from skiing and riding, which activity attracts the most winter guests to your resort?
* snow tubing * après * fitness/wellness (spa, gym, etc) * cross-country * snowshoeing * zip line * mountain coaster * snowmobiles * sleigh…
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Summer is when…
* Full-time staff is busting butt on maintenance. * We enjoy a four-day work week. * The resort is busy with summer attractions and…
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At our area, snow tubing is…
* a significant source of profits * an important, growing part of our success * a steppingstone to skiing and riding * an abomination…
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What was the most popular change at your area this year?
* upgraded snowmaking * tree skiing * terrain-based learning * improved food service * new terrain park features * an “other thing” [please comment,…
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How courteous are people on the slopes?
* More friendly than Walmart greeters * Most observe the “rules of the road” * Most violate the “rules of the road” * It’s…
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What is your resort’s most exalted department (other than your own)?
* Ski Patrol * Instructors * Snowmakers * Groomers * Mechanics * Marketing * Accounting * Parking * Lifties * Rental
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When it comes to freestyle terrain for the coming season, are you
* Expanding it * Adding more beginner terrain * Adding bigger features * Reducing it * Keeping it simple–staying the same
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What’s the biggest way your area encourages employee engagement and retention?
* Bonus and/or reward system * Frequent pats on the back * Offers education and advancement * Offers good housing options * Organizes staff…
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Money doesn’t buy happiness, but it helps. Are you
* Woefully underpaid * Underpaid, but living the life * About right for my position * Overpaid, but don’t tell anyone * Not paid…
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What do you think is the biggest problem facing the mountain resort industry?
* Bad Economy * Customers Aging Out * Lack of Conversion * Too Seasonal * Climate Change * No Problems Here
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The 2013 Holiday numbers
* Far exceeded 2012 * Were slightly above 2012 * Are about average * Fell from 2012 * The Mayans had it right ending…
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How are you upgrading your rental operations this season?
* Adding rocker skis/boards * We redesigned our rental space * We are installing new rental software * We’re doing more advanced rentals online…
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Now that summer is almost over, was your business
* Up over 30% * Up between 15-30% * Up under 15% * About the same * Business was down * I had a…
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What is your resort concentrating on most this summer?
* New lift(s) * New terrain * New snowmaking * New summer activities * New buildings * Drinking beer
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What form of digital media do you rely on most for information and communication on the job?
* Social media: Facebook/Twitter/Instagram, etc. * E-mail * Websites * Texting * None of the above, I actually talk to people
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What will be the most important factor for the growth of mountain resorts?
* Better conversion * Emerging markets * Youth and women’s programs * Summer opportunities * Economic recovery * Global cooling
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How has your 2012/13 season started?
* Gangbusters–records were broken! * It’s a decent start. * Well, it’s better than last year. * Below average. * I quit.