SAM Coverage
Dave Meeker
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Powder Alliance Adds Monarch Mountain
SAM Magazine—Wrightwood, Calif., June 21, 2018—Colorado’s Monarch Mountain—one of the pioneers in season pass partnerships—has joined the Powder Alliance, becoming the 20th mountain resort…
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Snow People – May/June Edition
Snow People is where we highlight recent happenings to prominent people in the mountain resort industry. But first… A clear succession (L to R):…
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New Exclusive Retailer for Colorado Ski and Snowboard Expo
SAM Magazine—Waltham, Mass., June 21, 2018—BEWI Productions, Inc., the organizer of the Colorado Ski and Snowboard Expo, has partnered with Sun & Ski as…
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The Marketing Ups and Downs of Consolidation: Top “Pros” and “Cons”
This article is a combination of two separate posts by Gregg Blanchard from slopefillers.com. Gregg is founder of slopefillers.com, and VP of marketing for…
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Alterra to Acquire Solitude Mountain Resort
SAM Magazine—Denver, June 20, 2018—It didn’t take long for Alterra Mountain Company to answer Vail Resorts’ recent plans for new acquisitions. Alterra has entered…
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Registration Now Open for Summer Ops Camp at Aspen Snowmass
SAM Magazine—Natick, Mass., June 20, 2018—Registration is open for SAM’s ninth annual Summer Ops Camp, a series of seminars, workshops, and site visits that…
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Visits to Vermont Ski Areas Increased in 2017-18
SAM Magazine—Montpelier, Vt., June 18, 2018—The Vermont Ski Areas Association (VSAA) reported 3.97 million skier visits at its member resorts during the 2017-18 season,…
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Utah Records Strong 2017-18 Despite Lean Snowfall
SAM Magazine—Salt Lake City, Utah, June 18, 2018—Despite limited help from Mother Nature during the 2017-18 ski season, Utah ski areas posted their sixth-best…
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Snow King Plans Employee Housing, Transit Programs
SAM Magazine—Jackson, Wyo., June 18, 2018—As part of its master development plan, Snow King Mountain Resort (SKMR) intends to build an on-site facility that…
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Summer Ops: It’s Not All Beers and Bicycles.
SAM Magazine—June 14, 2018—As winter weather remains unpredictable and skier visits stagnate, resorts are continuing to invest capital in their summer operations. Bike parks…
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SAM’s Annual Best and Worst in Marketing 2017-18
A look back at the hits and misses from the past year, as reviewed by our independent and opinionated critics. With all the noise…
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Vail Resorts Earnings, Visits, and Pass Sales Rise
SAM Magazine—Broomfield, Colo., June 7, 2018—Vail Resorts reported earnings and pass sales increases in its all-important February-April third quarter. Net income grew 41 percent…
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Colorado Ski Country USA Hosted 7.1 Million Visits in 2017-18
SAM Magazine—Denver, June 7, 2018—Colorado Ski Country USA (CSCUSA) announced today at its 55th Annual Meeting in downtown Denver skier visits at its now…
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Cumming Steps Down as Powdr Chief, Co-Presidents Named
SAM Magazine—Park City, Utah, June 7, 2018—Powdr is shaking up its executive group, starting at the top. The company’s founder and chairman John Cumming,…
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Quebec Ski Areas Association Annual Meeting Draws Record Crowd
SAM Magazine—Tremblant, Quebec, June 5, 2018—Mont-Tremblant hosted the Quebec Ski Areas Association annual meeting last week that welcomed a record crowd of 380 attendees…
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Diamond Peak STOKE Certified
SAM Magazine—Incline Village, Nev., June 4, 2018—The community-owned Diamond Peak Ski Resort near Lake Tahoe was recently recognized as being STOKE Certified for its…
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Vail Resorts to Acquire Okemo, Crested Butte, Stevens, Sunapee
SAM Magazine—Broomfield, Colo., June 4, 2018—It’s been about 15 months since Vail Resorts added a new ski area to its portfolio, and today the…
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Berkshire East Owners Close on Catamount
SAM Magazine—Pittsfield, Mass., May 25, 2018—Berkshire East owners Jon, Jim, and Roy Schaefer have closed on their acquisition of nearby Catamount Ski Area. Total…