SAM Coverage
Jordyn Ossanna
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Cindy Dady Leading Sunlight Mountain Resort as Its New CEO
SAM Magazine—Glenwood Springs, Colo., Aug. 27, 2024—Cindy Dady is the new CEO of Sunlight Mountain Resort. She started in her new role Aug. 5. …
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Shannon Buhler Named Keystone Resort VP and GM
SAM Magazine—Keystone, Colo., Aug. 27, 2024—Vail Resorts has appointed Shannon Buhler to become vice president and general manager of Keystone Resort, Colo., effective Sept.…
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Shawnee Mountain Commits to Four-Year REC Deal
SAM Magazine––Shawnee on Delaware, Pa., Aug. 27, 2024––Shawnee Mountain Ski Area has entered a four-year renewable energy credit (REC) purchase agreement with ENGIE Resources,…
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Southern Hemisphere 2024 Ski Season: Early Snow for Some, Late or Little Snow for Others
SAM Magazine—Natick, Mass., Aug. 27, 2024—Massive fall snowstorms set South America’s ski season off on what has been the best winter this century for…
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SAM and MMGY Origin Release Outlook on Resort Marketing Report
SAM Magazine—Natick, Mass., Aug. 27, 2024—Drawing insights from a survey of ski area marketers across North America, the inaugural “Outlook on Resort Marketing” report,…
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Eaglecrest Selects Craig Cimmons as General Manager
SAM Magazine—Juneau, Alaska, Aug. 22, 2024—Craig Cimmons has been selected as the new general manager of Eaglecrest Ski Area, beginning in early October. Cimmons…
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Midwest Operators Meet, Aim for Happier Season in 2024-25
Midwest ski area operators, their teams, and industry suppliers gathered earlier this week at the Midwest Ski Areas Association (MSAA) Summer Meeting and Trade…
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Travel Patterns Stabilizing at Western Destinations
SAM Magazine—Winter Park, Colo., Aug. 16, 2024—Rates and occupancy are leveling out in the West, according to the latest Monthly Briefing from DestiMetrics, the…
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Pennsylvania Ski Areas Association Rebranding to Encompass Outdoor Recreation, Welcomes New Executive Director
SAM Magazine—White Haven, Pa., Aug. 5, 2024—The Pennsylvania Ski Areas Association (PSAA) is rebranding as the Pennsylvania Outdoor Recreation Association (PORA). The new entity…
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Geoff Homer Acquires Blue Hills Operating Lease
SAM Magazine—Canton, Mass., Aug. 5, 2024—Local investor Geoff Homer has acquired the five-year operating lease for state-owned Blue Hills Ski Area, with plans to…
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Voting Opens for 2024 Rise Up Challenge
SAM Magazine—Natick, Mass., Aug. 5, 2024—Voting is now open for the fourth annual Rise Up Challenge, a video contest highlighting a handful of skilled young lift mechanics…
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Jasper Fire Update: Marmot Unscathed, Fire Remains Uncontained
SAM Magazine—Jasper, Alberta, Aug. 1, 2024—In an update shared to social media, Marmot Basin confirmed that its infrastructure was left undamaged by the Jasper…
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SNOW PEOPLE — JULY 2024
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Red Mountain Resort Begins Construction of New Bike Park
SAM Magazine—Rossland, B.C., July 29, 2024—Red Mountain Resort has begun construction on the first phase of the new Red Mountain Bike Park. The resort…
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Will Treves Named Aspenware CEO
SAM Magazine—Denver, July 29, 2024—Longtime tech industry executive Will Treves has been appointed as the new CEO of Aspenware, effective today. Treves brings 20…
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Salt Lake City Awarded 2034 Winter Olympic and Paralympic Games
SAM Magazine—Salt Lake City, Utah, July 24, 2024—The Winter Olympic and Paralympic Games will return to Salt Lake City in 2034. After awarding the…
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Hot Fourth of July Weather, and Business, for U.S. Ski Areas
SAM Magazine—Cambridge, Vt., July 17, 2024—While it’s hard for many to believe we’ve passed the 4th of July mile marker, the classic (and historically…
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Schweitzer Buys Selkirk Powder’s Sidecountry Operation
SAM Magazine—Sandpoint, Idaho, July 15, 2024—Schweitzer has acquired Selkirk Powder’s resort-based backcountry operation, which offers guided snowmobiling and cat skiing in the terrain off…