SAM Coverage
Jordyn Ossanna
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Jay Peak Plans Price Freeze and Reductions
SAM Magazine—Jay, Vt., June 19, 2024—Jay Peak Resort unveiled plans to freeze or reduce pricing on a variety of its products for both this…
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Participation Base Up, Frequency Down in Outdoor Trends Report
SAM Magazine—Boulder, Colo., June 19, 2024—The Outdoor Foundation (OF) and Outdoor Industry Association (OIA) report that the outdoor recreation participation base grew 4.1 percent…
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Understanding Vail Resorts’ Epic Pass/Day Ticket Equation
SAM Magazine—Broomfield, Colo., June 19, 2024—Just how far can season pass sales take a resort? That’s surely a question that many areas have been…
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Cooling Rates Spark Strong Bookings at Western Mountain Destinations
SAM Magazine—Winter Park, Colo., June 14, 2024—A very small tweak downward in aggregated rates over the past 30 days created an appreciable uptick in…
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New Hampshire Ski Areas Report Visitation Down for 2023-24
SAM Magazine—North Conway, N.H., June 7, 2024—Alpine ski areas in the Granite State recorded approximately 2.17 million skier visits during the 2023-24 winter season,…
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Colorado Ski Areas Project Second Highest Visitation in State History
SAM Magazine—Denver, June 6, 2024—Colorado Ski Country USA (CSCUSA) is projecting that the state saw 14 million skier visits during the 2023-24 season. The…
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Alterra Expands Split Payment Plan to Lodging and Lessons
SAM Magazine—Denver, June 6, 2024—Alterra Mountain Company has expanded its partnership with payment network Affirm, allowing customers the option to pay over time when…
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Jackson Hole CFO McCreedy Retiring, Turner Promoted
SAM Magazine—Teton Village, Wyo., May 31, 2024—Jackson Hole Mountain Resort (JHMR) chief financial officer Matt McCreedy will retire on June 30 after more than…
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NSAA National Convention Highlights Industry’s Challenges, Opportunities
SAM Magazine—Frisco, Texas, May 31, 2024—The 2024 National Ski Areas Association (NSAA) National Convention and Tradeshow welcomed 687 attendees to the Omni PGA Frisco…
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Quebec Ski Areas Topped 6 Million Skier Visits in 2023-24 Despite Multiple Challenges
SAM Magazine—Saint-Hyacinthe, Quebec, May 31, 2024—Quebec ski resorts were able to attract more than 6 million skier visits during the 2023-24 season despite serious…
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SNOW PEOPLE — SPRING 2024
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Eldora Withdraws Objections to Patrollers’ Vote to Unionize
SAM Magazine—Nederland, Colo., May 29, 2024—Eldora Mountain Resort president and general manager Brent Tregaskis informed members of the resort’s ski patrol today that Eldora…
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Scanlan Resigns as Eaglecrest General Manager
SAM Magazine—Juneau, Alaska, May 29, 2024—The Eaglecrest Ski Area board of directors asked general manager Dave Scanlan to resign last week from the position…
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Hunter to Lead Steamboat, Clark Taking the Helm at Mammoth
SAM Magazine—Denver, May 28, 2024—Alterra Mountain Company has appointed Dave Hunter as president and COO of Steamboat in Colorado and Eric Clark to president…
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Pawlak to Depart NSAA
SAM Magazine—Frisco, Texas, May 23, 2024—Kelly Pawlak is stepping down as president and CEO of the National Ski Areas Association (NSAA). Newly appointed NSAA…
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“Roller Coaster” 2023-24 Season Sees 60.4 Million Skier Visits
SAM Magazine—Lakewood, Colo., May 22, 2024—The U.S. ski industry overcame significant weather challenges in 2023-24 to post the fifth best season on record, according…
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Western Mountain Destinations See Winter Lodging Decline, Flat Summer Ahead
SAM Magazine—Winter Park, Colo., May 21, 2024—Winter lodging occupancy across 17 western mountain resorts in seven states declined in the 2023-24 November-to-April winter season,…
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Eldora Equipment Manager Killed in Trail Maintenance Accident
SAM Magazine—Boulder, Colo., May 20, 2024—Louis Miller, the equipment manager at Colorado’s Eldora Mountain Resort, was killed while performing off-season trail maintenance at the…

