SAM Coverage
Katie Bailey
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Making the Connection
How retailers and resorts can work together to help recruit and retain new participants. For all that they share in common, retailers and resorts…
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Better Snow, Less Cost
As energy prices skyrocket, ski areas and manufacturers are looking at ways to cut costs. In snowmaking, variable frequency drives will help. When ski…
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Upping the Ante
Several areas are addressing safety in the terrain park with new and innovative ideas. At the start of the 2007-08 season, terrain park safety…
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BestWorst Print Ads of 2007-08
For these reviewers, it’s all about clean copy, great art, and making a connection. Part I: Skiing Desperately seeking inspiration for a great adventure.…
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Park It in the Post-Season
After the season ends, some areas are taking advantage of leftover snow by running terrain park camps. They’re the last remnants of a season…
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New Release
An updated NSAA Freestyle Terrain Resource Guide will hit the shelves soon. Ski areas compete over lots of things: who has the greatest snowfall,…
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Trend Watch
These days, trends come and go at lightning speed. Do you know what guests will be looking for in your parks? Terrain park trends…
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Dish It Out
When it comes to serving food, are we falling short? You stagger into the lodge after a morning of epic powder riding. Coated head…
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The Best and Worst of Print Ads 2006-2007
Our annual look at what worked and what flopped in print advertising for ski resorts this past year. Part I: The Ski-Book ReportResorts produced…
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The Art of the Park
This year’s trends in terrain parks are all about catering to beginners and keeping it simple. Where there is pride, there is sometimes ego,…
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Time To Train
Effectively training rental shop staff is key to a safe and successful business. Have you planned out your rental shop training strategy this year?…
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Bromont By the Numbers
This small ski area in Quebec is growing by leaps and bounds. The story of Ski Bromont, a day area in Quebec, Canada, is…
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The Best/Worst Ads of 2005/2006
An annual look at the good, the bad and the ugly in ski resort advertising. Part I: Marketing Skiing to the MassesLetting the rabble…
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Ride Guide
The industry take its first stab at putting freestyle to paper. “Freestyle is not new but it is alive and thriving in many new…
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The Best and Worst Ads of ’04-’05
Our second annual look at what hit and what missed in resort advertising.
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Best/Worst Marketing 2011-2012
In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAMs annual look at the best and the…
