The Voice of the Mountain Resort Industry  |  Est. 1962

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SAM Coverage

Melissa Bearns

  • Cat Women

    When it comes to grooming operations, it’s no longer a man’s world. Female drivers are becoming increasingly visible at the controls of big groomers.…

  • X Makes the Sport

    Generation X is a lot different from the Boomers we cater to now. When Matthew McFarland and his marketing staff at Hoodoo Ski area…

  • The Power of Melting Snow

    Micro hydro may be the easiest green-energy solution for many ski areas to adopt. The newest trend in generating renewable energy on site, Jiminy…

  • Dogs to the Rescue

    Avalanche dogs can play many roles at a resort, from rescue and recovery work, to some good old-fashioned PR. Teton County search and rescue…

  • Cat Women

  • Dogs to the Rescue

  • Adding Some International Flavor

    Adding Some International Flavor

    For many years, Mt. Bachelor Human Resources Director Pat Gerhart had considered hiring employees from other countries. “We had Americans who came to Bachelor…