The Voice of the Mountain Resort Industry  |  Est. 1962

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Outside Is Where We Thrive – Summer

SAM Coverage

Michael D. Cobb

  • Ski School: Measuring Financial Success

    April is the time to evaluate your ski school’s performance for the past season. A detailed financial analysis is necessary to determine your expense…

  • Ski School: Cures for Mid-Season Burn-Out

    By the time the calendar reaches the first of February a disease begins to permeate the ranks of the employees. Call it lack of…

  • Ski School

    It’s an issue that management is never happy about, the instructor never satisfied with and puts the ski school director in the unenviable position…

  • Ski School

    Ski School

    If you examine successful ski schools you’ll find those doing the “best” financially are the ones that offer the most creative and successful programs.…