SAM Coverage
Olivia Rowan
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Skiing’s Demographic Future
The massive baby boom generation set a growth pace that we won’t see for another dozen years. In the meantime, skiing has to look…
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What Do Mothers Want?
The decline in numbers of women skiers can be attributed to a variety of factors: “hassle factor,” poor promotion of benefits and services to…
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Hiking Centers For Profit
Killington and Merrell Footwear join forces in opening a fully equipped, for-profit hiking center with an educational outdoor program. Boot rental is available, and…
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Will Environmental Constraints Pass Into Oblivion?
Congress appears to be ready to deregulate everything, including many environmental policies that affect ski areas. This does not mean, however, that ski areas…
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Putting Spin On Environmental Good Deeds
Tips on how ski areas can get messages about environmental work to the public.
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Rain Forest Gondola
A stunning Poma gondola installation in an environmentally sensitive tropical location in Australia offers technological, environmental and marketing lessons.
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Jigback Tops Lone Peak
An amazing Doppelmayr tram reaches the summit at Big Sky, Mont., but not before a glacier under the bottom terminal was tamed.
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Environment Is Topic At Industry Week
A review of issues and topics covered at Ski Industry Week at Beaver Creek, Colo.
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Aspen Airport Crashes
What started as a simple ballot question on expanding the runway at Aspen’s Sardy Field evolved into a referendum on growth that mobilized anti-tourism…
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Slicing And Dicing The Market
Market segmentation is all the rage as ski marketers search for ever more creative ways to get a piece of the pie.
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Year-Round Schools Promise January Crowds
An explanation of the movement for year-round schooling and the opportunities such a schedule could offer the ski industry.
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Salomon Binding Aims To Reduce Acl Injuries
Salomon’s new bindings are designed to prevent ACL injuries, but there is skepticism as to whether they are as effective as an educational ACL…
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Fun And Familiarization
How to strike a balance between offering local ski shop employees fun on your slopes and familiarizing them with your operation.
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Musings On The Future Of Skiing
The author contemplates the effect on the ski industry of societal shifts from realignment of wealth in the United States, and from attitudinal shifts…
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A Salary Survey Is Needed
A national industry salary survey would provide the information necessary to ensure that salaries you pay employees are comparable to those of your competitors.
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For Grooming Vehicles, Servicing Pays Off
With 35 vehicles, 50 operators and 17 mechanics, Squaw Valley, Calif., gets more out of their machines by using preventive maintenance and good communication.
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Making Cat Tracks User-Friendly
Guidelines to make skiers and mountain crews happier with the necessity of cat tracks, making descents easier and safer as well as reducing wear…