SAM Coverage
Phil Camp
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Growth Issues At Colorado Ski Country Annual Meeting
Something Henry Ford said years ago may have set the tone for the wrap-up session of the annual meeting of Colorado Ski Country USA,…
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Marketing
It seems to me that there are three basic kinds of writers, photographers or broadcasters who visit ski areas; those on assignment for their…
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Brush Up Your Mailing Lists
An out-dated press list can make you look like an amateur, and less than efficient lists of customers or advertising respondents can waste large…
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Marketing
Meaningful and profitable area promotions can only come from a scientific, detailed approach to planning and implementation. A promotion isn’t a sound investment for…
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Marketing
Air the message If you or your advertising agency are victims of habit, there’s a good chance that you’ll allocate less than 20 per…
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Bob James, M.D.
Whether Bob James is found in the boardroom of a bank or in the boiler room of a ski lodge, you’re impressed. Patient, perceptive,…
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Marketing
It isn’t too late but it’s already past countdown time for the production and distribution of next year’s brochure. Trite as it may sound,…
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Marketing
For some reason, ski area publicists nearly always seem to focus on print media when cranking out news of their resort. A recent random…
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Marketing
Generally, publicity must be considered a gamble, for unlike advertising, which is paid for, there’s no guarantee that it will be used. Furthermore, often…
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It Takes More Than Snow
Someone once said, “A man should keep his friendships in constant repair.” The admonition might have been equally well addressed to the ski business,…
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Marketing
Ski areas today are cranking out thousands of publicity releases, but a major portion never see print. Understanding why and knowing how to circumvent…
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Marketing
Now is the time to out-distance your competition, not at the start of next season. Success in ski area marketing is principally good strategy…