SAM Coverage
Seth Masia
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Slats the Evangelist
As usual, Slats was holding up the far end of the bar. He waved me over. “You look chipper,” he grumbled. “I just got…
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Desperate Measures
Great customer service—the kind that builds customer loyalty—depends on knowledgeable, cheerful, friendly employees. It’s not easy to find and keep folks who can keep…
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Slats Buys Whale
I ran into Slats in the bar at The Lodge at Whale before Thanksgiving. “Heya,” he said, lifting his beer. “Heya yourself,” I said.…
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Moving Your Business On-line
Wanna peek into the future? Take a look at the new Whistler and Tremblant websites, and their Internet booking engine, Rezolution (they can be…
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Tribal Marketing
I saw Slats Grabski up at Tantamount on the last day of the ski season. He skied slush until the lifts closed, and I…
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Zeth Says: Party with the Guests
Slats Grabski ventured up-valley last month to crash one of the freebie cocktail parties held during the NSAA Winter Conference at Vail. I found…
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Seth Says: The Marketing Wisdom of Marshall Tito
I found Slats Grabski at his usual booth near the back of the bar, but for a change he wasn’t reading the sports section.…
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Seth Says: On-line Auction of Ski Lessons
I hooked up with Slats Grabski over spring break. You’ll recall that Slats made a nice little killing last year when he shorted his…
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Seth Says: Salomon’s Marketing Revolutions
Over the past 30 years, Salomon’s skill at marketing new concepts has driven at least four major “revolutions” in the ski business. The first…
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Seth Says: Slats Greets the New Millennium
I went up to Tantamount last Thursday night to watch some of my friends race under the lights and afterwards found Slats Grabski sitting…
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Seth Says: How Not to Use E-mail
To: [email protected] From: [email protected] Subject: group trip Date: 5 Jan 1999 15:02:43 Hello, Tantamount folks: I just wanted to tell you how much fun…
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Seth Says: E-Commerce going local. Right Now.
Do you remember Sidney Stratton? In the 1952 Ealing Studios comedy “The Man in the White Suit,” chemist Sidney Stratton, played by Alec Guiness,…
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Whiskey Bottle Marketing
My old drinking buddy Slats Grabski is out again. You’ll recall after the UPS strike he was going to spend the winter skiing at…
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Retrenching Time for Retail Trade Shows?
Jim Spring’s retail audit shows that ski retail business has contracted about 3.7 percent overall to an even $2 billion. It’s a sobering thought…
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Testing for Future Turf
Colorado is shaping up as the great testing ground for future turf wars between the “consolidates”—American Skiing Company (ASC), Vail Resorts Inc. (VRI), Intrawest,…
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Think Globally, Sell Locally
As I write this, the executive committee of SIA is examining the outreach campaign assembled by NSAA marketing director Mike McMenamy. The committee may…
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A Boomer’s Plea
I came away from the NSAA convention at The Broadmoor with some great numbers floating in my head. These are numbers you’ve been hearing…
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Renting Supersidecuts
This past summer, rental operators profited from a price war between Elan and Rossignol as the French ski company battled to push its Cut…