SAM Coverage
The Editors
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Jake Webster New Ski Cooper GM
SAM Magazine—Leadville, Colo., Nov. 2, 2026—Ski Cooper hired Jake Webster to succeed Dan Torsell as the nonprofit ski area’s president and general manager. He…
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Matt Pek Named as Crotched Mountain GM
SAM Magazine—Bennington, N.H., Nov. 2, 2026—Matt Pek has been promoted within Vail Resorts to general manager of Crotched Mountain, effective Nov. 9. He moves…
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Lake Louise First to Open in Canada, Other Resorts Drop Ropes to Start the Season
SAM Magazine—Lake Louise, Alberta, Nov. 2, 2026—Lake Louise Ski Resort kicked off the 2026-27 Canadian ski season Sunday, Nov. 1, opening five days ahead…
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Wolf Creek Closes One Day After Season Opening Amid Colorado Flooding
SAM Magazine—Pagosa Springs, Colo., Nov. 2, 2026—Wolf Creek Ski Area opened for the 2026-27 season on Halloween, Oct. 31, following a storm that delivered…
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Arapahoe Basin First to Open for 2026-27 Ski Season
SAM Magazine—Dillon, Colo., Oct. 28, 2026—In a short, simple message on his blog a little before 8 a.m. MDT today, Arapahoe Basin president and…
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Mike Reitzell to Step Down as NSAA President and CEO
SAM Magazine—Lakewood, Colo., Oct. 27, 2026—Michael Reitzell will step down as president and CEO of the National Ski Areas Association, effective Nov. 10, 2026.…
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2027 I AM a Snowmaker Contest Participants Selected
SAM Magazine—Natick, Mass., October 26, 2026—Seven snowmaking teams have been chosen to participate in the 12th annual I AM a Snowmaker contest, sponsored by…
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Supplier News — October 2026
SAM’s Supplier News roundup delivers a snapshot of the latest moves among companies that serve the mountain resort industry—from mergers and acquisitions to new…
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Snow People — October 2026
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Mountain Communities Find Reasons for Optimism at 2026 MT2030 Summit
This report is by Tommy Royther, a three-time Mountain Towns 2030 Climate Summit attendee, a former SAM “10 Under 30,” and the current sustainability…
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Snowmaking Season Has Begun
SAM Magazine—Reno, Nev., Oct. 16, 2026—Mt. Rose – Ski Tahoe fired up its snowmaking system in the overnight hours on Sunday, Oct. 11, becoming…
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Local Businessman Buys Toggenburg
SAM Magazine—Fabius, N.Y., Oct. 16, 2026—Intermountain Management has sold Toggenburg Mountain to central New York businessman Douglas Wheeler, according to a press release from…
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Strong Fall Precedes Slow Winter Bookings Forecast for Western Mountain Destinations
SAM Magazine—Winter Park, Colo., Oct. 15, 2026—Strong occupancy and rates in both September and October wrapped up the summer season at western mountain lodging…
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Two New Managing Partners Join King Pine and Related Businesses
SAM Magazine—Madison, N.H., Oct. 13, 2026—A newly established leadership structure for the Hoyt family’s group of businesses includes the addition of Ali Hoyt and…
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Shareholder Files Lawsuit Against Vail Resorts
SAM Magazine—Broomfield, Colo., Oct. 13, 2026—Another shareholder has filed a derivative complaint that names Vail Resorts CEO and chairman Rob Katz and eight of…
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SIA Participation Study Shows Growth in Snowboarding, Alpine Skiing Flat
SAM Magazine—Park City, Utah, Oct. 12, 2026—Snowboarding participation grew about 9 percent in 2025-26 compared to the previous winter while the number of active…
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Alterra Mountain Company Taps Kelly Vohs as New CEO
SAM Magazine—Denver, Colo., Oct. 5, 2026—Alterra Mountain Company has appointed hospitality and operations leader Kelly Vohs as its new chief executive officer, effective Oct.…
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U.S. National Ski & Snowboard Hall of Fame Names Class of 2026
SAM Magazine—Ishpeming, Mich., Sept. 30, 2026—The U.S. National Ski & Snowboard Hall of Fame and Museum unveiled its Hall of Fame Class of 2026.…