SAM Coverage
The Editors
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Vail Resorts Reports Tough 2026 in Full-Year Results
SAM Magazine—Broomfield, Colo., Sept. 29, 2026—Vail Resorts pointed to historically low snow in the western United States during its 2026 fiscal year as the…
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2027 I AM a Snowmaker Contest Nominations Now Open
SAM Magazine—Natick, Mass., September 29, 2026—North American ski area operators are invited to nominate their mountain’s snowmaking team for a chance to be a…
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Good Vibes at 2026 SKI NY–PORA Expo
SAM Magazine—Lake Placid, N.Y., Sept. 24, 2026—Ski Areas of New York (SKI NY) and the Pennsylvania Outdoor Recreation Association (PORA) joined forces once again…
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George Gillett Jr., Former Vail Owner and Booth Creek Founder, Dies at 87
SAM Magazine—Vail, Colo., Sept. 23, 2026—George Gillett Jr., the former owner of Vail Associates who helped usher Vail and Beaver Creek into a new…
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Tariff Troubles, Again
The details of the trade fight have changed since last year, but the basic problem hasn’t. For ski areas and suppliers on both sides…
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Canada West Loves Its Small Ski Areas
CWSAA is expanding financial support to help more small ski areas participate in industry education and risk management events.
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Summer Business Split
SAM poll respondents from across North America had plenty of explanations—good and bad—for how business was shaping up this summer.
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Mountain Spy :: Employment Edition
In honor of hiring season, the Spy revisits 20 years of employment-related calls.
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Mountain Spy :: The “You Asked What?” Edition
The Spy revisits some of the funkiest calls from the archives. Yes, we sometimes ask a question that might seem odd, weird, or completely…
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New Products :: July 2026
Products for safety, guest convenience, and recreation for operators to consider. Kong: Marlow Gravitas Rope The Marlow Gravitas is Kong’s new 11 mm static rope,…
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Juneau Assembly Scraps Eaglecrest Gondola Project
SAM Magazine—Juneau, Alaska, May 22, 2026—The City and Borough of Juneau Assembly voted 8-1 Monday night to abandon Eaglecrest Ski Area’s long-planned used gondola…
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Miami-Based Investment Firm Acquires Meadowlark Ski & Lake Lodge in Wyoming
SAM Magazine—Meadowlark Lake, Wyo., May 21, 2026—A new hospitality venture backed by Miami-based investment firm MAS Alpha Securities has acquired Meadowlark Ski & Lake…
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Chris Salhany Appointed as President of Castle Mountain Resort
SAM Magazine—Pincher Creek, Alberta, May 20, 2026—Castle Mountain Resort has hired Chris Salhany as its new president as part of a leadership restructure following…
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Winter’s Woes Melt Into Summer Surge at Western Mountain Destinations
SAM Magazine—Winter Park, Colo., May 15, 2026—As the winter season dragged across the finish line, lodging rates at western mountain destinations managed to cling…
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Boyne Resorts Names Former Disney Executive Dan Cockerell as President of Operations
SAM Magazine—Boyne Falls, Mich., May 14, 2026—Boyne Resorts has appointed Dan Cockerell to the newly created role of president of operations, effective Aug. 1,…
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A Handful of Ski Areas Hanging on as Season Nears End
Banff Sunshine’s web cam shows off mid-winter conditions in May.SAM Magazine—Natick, Mass., May 12, 2026—Rocky Mountains ski areas closing in March? Snowmaking in the…
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NSAA National Convention Explores Ski Industry’s Challenges and Opportunities
SAM Magazine—Carlsbad, Calif., May 8, 2026—Nubs Nob Ski Area takes home the 2026 Conversion Cup.The 2026 National Ski Areas Association National (NSAA) Convention and…
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U.S. Skier Visits Drop 14% in 2025-26 Amid Weak Western Snowfall
SAM Magazine—Lakewood, Colo., May 5, 2026—U.S. ski areas recorded an estimated 52.6 million skier visits in the 2025-26 season, down roughly 14 percent and…