SAM Coverage
The Editors
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The Good, Bad, and Ugly in Vail Resorts Early Season Results
SAM Magazine—Broomfield, Colo., Jan. 17, 2025—Vail Resorts reported that season-to-date total skier visits for North America were down 0.3 percent while lift ticket revenue rose…
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Rates, Occupancy Remain Steady at Western Resorts
SAM Magazine—Winter Park, Colo., Jan. 16, 2025—December daily rates nudged up a bit, occupancy edged down a bit, and lodging results among the participating properties…
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2025 “I AM a Snowmaker” Voting is Now Open
SAM Magazine—Natick, Mass., Jan. 15, 2025—Online voting for the videos produced by five chosen resorts competing in the 2025 “I AM a Snowmaker” contest,…
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Park City Patrol Ratifies Contract After a 10-Month Negotiation
SAM Magazine—Park City, Utah, Jan. 9, 2025—Members of the Park City Professional Ski Patrol Association (PCPSPA) have voted to ratify the contract negotiated by…
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PSIA-AASI Hires Jeff Lifgren as New CEO
SAM Magazine—Lakewood, Colo., Jan. 9, 2024—The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) has named Jeff Lifgren as its…
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Park City Patrol and Vail Resorts Reach Tentative Contract Agreement, Ending Patrol Strike
SAM Magazine—Park City, Utah, Jan. 8, 2025—Vail Resorts and the Park City Professional Ski Patrol Association (PCPSPA) have reached a tentative contract agreement following…
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Ski Industry Leader Roger McCarthy Dies
SAM Magazine—Whistler, British Columbia, Jan. 7, 2025—Industry luminary and Canadian Ski Hall of Fame inductee Roger McCarthy died unexpectedly over the weekend. He was…
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Holiday Business Rebounds for Ski Areas from Coast to Coast
SAM Magazine—Cambridge, Vt., Jan. 3, 2024—Good snowmaking conditions, timely—and in some cases abundant—snowfall, and high demand from skiers and riders were among the contributing…
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Mountain Spy :: January 2025
“I’m going to teach my partner how to ski. Do you have any tips?” Hint: They did not. It’s no secret that the cost…
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News & Views :: January 2025
The rich are getting richer, boomers are still skiing, the newcomer pipeline issue, Terrain Park Contest winners, and more. Mind the Wealth Gap By…
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Snow People — December 2024
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Mont Edouard and Whaleback Offer Unlimited Reciprocal Visits to Pass Holders
SAM Magazine—L’Anse-Saint-Jean, Quebec, and Enfield, N.H., Dec. 31, 2024—Two community-owned ski areas have forged a unique partnership. Starting this winter, season pass holders from…
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Park City Patrol Strikes, Mediated Negotiations Resume
SAM Magazine—Park City, Utah, Dec. 31, 2024—Park City ski patrollers went on strike Friday, Dec. 27, after a breakdown in mediated contract negotiations with…
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Megan Greenlee Promoted to GM of Mt. Brighton
SAM Magazine—Brighton, Mich., Dec. 30, 2024—Vail Resorts has promoted Megan Greenlee from senior manager of food and beverage at Afton Alps, Minn., to general…
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Take the Rake Gathers Female Terrain Park Builders, Awards Education Grant
SAM Magazine—Dresser, Wis., Dec. 20, 2024—Photo credit: Krista HoldenSeventeen female terrain park builders gathered Dec. 8-14 at Trollhaugen Ski Area for the 4th annual…
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Snowbasin’s Ratchford and Sun Valley’s Sonntag Both Promoted to COO
SAM Magazine—Cheyenne, Wyo., Dec. 20, 2024—Grand America Hotels & Resorts has promoted Pete Sonntag to chief operating officer of Sun Valley Resort, Idaho, and…
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Park City Patrol and Vail Resorts Agree to Mediation Following Union Strike Authorization
SAM Magazine—Park City, Utah, Dec. 18, 2024—Vail Resorts and union representatives for the Park City Professional Ski Patrol Association (PCPSPA) have agreed to mediation…
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November Bookings Rose at Western Mountain Destinations
SAM Magazine—Winter Park, Colo. Dec. 16, 2024—Bookings for the winter months surged during November at Western resorts, according to the monthly Market Briefing from…