SAM Coverage
The Editors
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November Bookings Rose at Western Mountain Destinations
SAM Magazine—Winter Park, Colo. Dec. 16, 2024—Bookings for the winter months surged during November at Western resorts, according to the monthly Market Briefing from…
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Winners of the 2024 SAM Terrain Park Contest Revealed
SAM Magazine—Natick, Mass., Dec. 16, 2024—More than 1,700 votes were cast in the 18th annual SAM Terrain Park Contest in which a total of…
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Vail Reports Seasons Pass Sales, First Quarter Results
SAM Magazine—Broomfield, Colo., Dec. 11, 2024—Vail Resorts (VR) has reported results for the first quarter of fiscal 2025 ended Oct. 31 and provided season pass sales…
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Vail Resorts Taps Career Military and Government Leader Lea Gabrielle Potts as New Mount Snow GM
SAM Magazine—West Dover, Vt., Dec. 4, 2024—Lea Gabrielle Potts is the new vice president and general manager of Mount Snow, Vt., effective Dec. 19.…
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Gold Medal Snowmaking Effort Helps Killington Pull Off 8th World Cup
SAM Magazine—Killington, Vt., Dec. 4, 2024—The annual Stifel Killington Cup, a women’s Audi FIS Ski World Cup race, drew more than 39,000 visitors to…
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Dan Healy to Lead Sierra-at-Tahoe as New GM
SAM Magazine—Twin Bridges, Calif., Dec. 4, 2024—Dan Healy is returning to Sierra-at-Tahoe, this time as the resort’s vice president and general manager, effective early…
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Vail Resorts Names Brandon Swartz GM of Wildcat, With Oversight of Attitash
SAM Magazine—Gorham, N.H., Dec. 3, 2024—Vail Resorts has appointed Brandon Swartz general manager of Wildcat Resort, effective immediately. Swartz, who currently serves as general…
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Snowbound Boston Draws 21,000
SAM Magazine—Boston, Mass., Nov. 25, 2024—Snowbound Boston returned to the Boston Convention & Exhibition Center, Nov. 15-17. Attendance was flat year-over-year, with the event…
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Wachusett Co-Owner David Crowley Dies After Battle with PSP
SAM Magazine—Princeton, Mass., Nov. 21, 2024—Wachusett Mountain co-owner and ski industry leader David Crowley died Wednesday, Nov. 20. He was 69. Crowley succumbed to…
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SAM Catches Up with New Mt. Abram GM, Josh Thompson
SAM Magazine—Greenwood, Maine, Nov. 21, 2024—Mt. Abram Ski Area & Bike Park hired Josh Thompson as its new general manager. Thompson previously served as…
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JD Crichton to Serve as VP and GM of Crested Butte Mountain Resort
SAM Magazine—Crested Butte, Colo., Nov. 20, 2024—Vail Resorts named JD Crichton as the new vice president and general manager of Crested Butte Mountain Resort,…
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Deirdre Riley Named as Crotched Mountain General Manager
SAM Magazine—Bennington, N.H., Nov. 21, 2024—Vail Resorts has promoted Deirdre Riley to general manager of Crotched Mountain, effective Nov. 25. Riley most recently served as senior…
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ALTERRA MOUNTAIN COMPANY CLOSES ON ARAPAHOE BASIN
SAM Magazine—Denver, Nov. 19, 2024—Alterra Mountain Company closed the purchase of Arapahoe Basin in Colorado, expanding Alterra’s portfolio to 18 mountain destinations. A-Basin president and COO Alan…
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Ski California Names John Rice President and CEO
SAM Magazine—Petaluma, Calif., Nov. 19, 2024—The Ski California board of directors has appointed 47-year industry veteran John Rice as the association’s new president. Rice,…
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Western Lodging Winter Occupancy Down Slightly, Rates Up Slightly
SAM Magazine—Winter Park, Colo., Nov. 15, 2024—The pace and pattern of early bookings at Western mountain destinations is largely consistent with last winter, according…
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Killington and Sunday River Opening for Daily Operations
SAM Magazine—Killington, Vt., Nov. 13, 2024—Vermont’s Killington Resort and Maine’s Sunday River are both opening Nov. 14 at 9 a.m., making them the first…
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Pajarito Opens Five Weeks Early
SAM Magazine—Los Alamos, N.M., Nov. 13, 2024—A “monster” early-season storm allowed Pajarito Mountain to open five weeks ahead of schedule last weekend on Nov.…
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Australian Ski Areas Association Appoints Josh Elliott as CEO
SAM Magazine—Melbourne, Australia, Nov. 13, 2024—The Australian Ski Areas Association (ASAA), which represents the interests of Australia’s ski areas and their stakeholders, has named…