SAM Coverage
The Editors
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On the Road … Again :: January 2022
Scenes from the IAAPA Expo and the HomeLight Cup. IAAPA EXPO, ORLANDO, FLA., NOV. 16-19, 2021 After a brief hiatus, the International Association of…
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Tech Planning :: Assessments
Questions to help you conduct internal and supplier assessments. SAM gathered feedback from resort operators and suppliers to compile two easy-to-reference lists of…
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2021 Terrain Park Contest
SAM‘s showcase of freestyle fabrication is back for its 16th year, with resort submitted entries in three categories, including a new one: “Park edits.”…
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SAM Idea Files :: November 2021
Clever solutions from Mount Pleasant, Pa., for outdoor seating and sled storage. SEATING ALFRESCO To meet a need for outdoor seating, Mount Pleasant,…
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News and Views :: November 2021
Ride the capital wave, hot takes on fast tracks, DEI action, and more. RIDE THE CAPITAL WAVE This time last year resorts were…
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News and Views :: September 2021
Vaccine mandates, artificial intelligence, and staffing struggles, plus people and supplier news. TO MANDATE, OR NOT TO MANDATE? That is the question emerging among…
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News and Views :: July 2021
Visit trends, Vail pay raises, patrol unions, Liftopia, and Olympic woes, plus people and supplier news. SKIER VISITS BEAT EVERYONE’S EXPECTATIONS Well, almost—78…
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News and Views :: May 2021
Epic Price Drop, Planning Primer, NSAA Economic Analysis, People and Supplier News, and much more. EPIC PRICE DROP: WHAT THEY SAID When Vail Resorts…
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News and Views :: March 2021
Night skiing, SAMMY honorees share, supplier news, chainsaw carving, and more. NIGHT SKIING If skiing as a product is a square peg, many of…
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News and Views :: January 2021
Social listening, 2020’s top headlines, supplier news, and more. DON’T MIND US, WE’RE JUST LISTENING SAM partnered with customer insight and analytics…
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It’s Go Time
Winter operating plans are about to be put to the test. Eight months ago, when the pandemic quickly tightened its grip on North America,…
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Terrain Park Contest: A Look Back
Terrain park luminaries weigh in on contest entries from the past five years. The year 2020 has upended everything, so we took the opportunity…
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News and Views :: November 2020
Marketing during a pandemic, small areas speak, people news, and more. THE STATE OF MARKETING DURING THE PANDEMIC By Christian Knapp, former CMO of…
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News and Views :: September 2020
Talking to your community, guests, regulators, and the media; plus supplier and people news. Broadcast Your Intentions Early, Often by Rick Kahl As you…
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SAM at Home :: May 2020
A screen’s-eye-view of the SAM Huddles. This page is typically called “SAM On The Road,” filled with smiling faces from industry gatherings. Of course,…
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News and Views :: May 2020
Dealing with COVID-19: views and opinions from the SAM Huddle; how the shutdown unfolded at resorts; people and supplier news. Corona Together “I really…
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SAM Summit Series :: Management vs. Leadership
Three mentors discuss managing and leading, and how the two relate. This story is from the SAM print archive Subscribers can read the…
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SAM Summit Series 2020—Part 1: Welcome to our Happy Place
Year three of the Summit Series begins. Three mentors offer candid and insightful advice on creating life-changing guest experiences. This story is from the SAM…