SAM Coverage
The Editors
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Little Switzerland to Invest $4 Million on Two New Chairlifts
SAM Magazine—Slinger Wis., Feb. 16, 2026—Little Switzerland Ski Area will install two new Skytrac quad chairlifts this summer to replace the ski area’s Lift…
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January Lodging a Tale of Two Regions in West
SAM Magazine—Winter Park, Colo., Feb. 16, 2026—While severely dry conditions and warm temperatures took a serious toll on mountain lodging properties in Colorado and…
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Powderhorn Launches Limited Three-Year Pass Tied to 60th Anniversary, Lift Investment
SAM Magazine—Mesa, Colo., Feb. 11, 2026—Rendering of the new Wild West Express lift.As it approaches its 60th anniversary season, Powderhorn Mountain Resort is introducing…
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Bear Den Partners Acquires Majority Ownership of Smugglers’ Notch
SAM Magazine—Jeffersonville, Vt., Feb. 11, 2026—Bear Den Partners has acquired a majority ownership interest in Smugglers’ Notch Resort from Bill Stritzler, who has owned…
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Attendance Up at NSAA Eastern Conference
SAM Magazine—Killington, Vt., Feb. 9, 2026—Colleagues took time to connect sharing stories and highlights from the season. A banner winter across much of the…
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Oregon’s Snow Drought Leads to Indefinite Closures
SAM Magazine—Happy Valley, Ore., Feb. 6, 2026—Mt. Ashland Ski AreaThe historic snow drought gripping the Pacific Northwest claimed more operational days this week as…
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The 2026 I Am a Snowmaker Contest Winner
SAM Magazine—Killington, Vt., Feb. 3, 2026—Nearly 7,500 total votes were cast for the six competing snowmaking teams during the 13-day voting period of the…
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Andrew Nicolas Appointed CEO of Prinoth U.S. Snow Grooming Division
SAM Magazine—Tooele, Utah, Jan. 26, 2026—Prinoth named Andrew Nicolas as CEO of its U.S. snow grooming division in December. In his new role, Nicolas…
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Jack Frost Big Boulder Appoints Tony Torsell as General Manager
SAM Magazine—Blakeslee, Pa., Jan. 23, 2026—Vail Resorts has hired Tony Torsell as general manager of Jack Frost Big Boulder, effective Feb. 15. Torsell, who…
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Le Massif to Reopen After Reaching Agreement with Workers’ Union
SAM Magazine—Petite-Rivière-Saint-François, Jan. 23, 2026—Unionized workers returned to work today and Le Massif de Charlevoix will reopen for winter operations tomorrow, Saturday, Jan. 24,…
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Feast, Famine Conditions Shape MLK Business
SAM Magazine—Happy Valley, Ore., Jan. 21, 2026—MassanuttenThe 2026 Martin Luther King Jr. holiday weekend presented a stark geographical divide across North American ski areas.…
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$100M Investment, Major Changes Coming to Mont-Sainte-Anne
SAM Magazine—Beaupré, Quebec, Jan. 21, 2026—Mont-Sainte-Anne and operator Resorts of the Canadian Rockies (RCR) have reached an agreement with the Quebec government to fund…
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Boyne Resorts Launches Independent Charitable Foundation
SAM Magazine—Boyne Falls, Mich., Jan. 21, 2026—Boyne Resorts has launched the Boyne Forever Foundation, an independent 501(c)(3) public charity that will coordinate philanthropic giving…
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Le Massif Closes Indefinitely as Workers Strike Continues
SAM Magazine—Petite-Rivière-Saint-François, Quebec, Jan. 20, 2026—Le Massif de Charlevoix has closed for a second time amid an ongoing, indefinite strike by roughly 300 of…
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Snowvana Adds New England to 2026 Lineup
SAM Magazine—Bend, Ore., Jan. 20, 2026—Snowvana will make its East Coast debut when the consumer ski and snowboard expo comes to the Royal Plaza…
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2026 “I AM a Snowmaker” Voting is Now Open
SAM Magazine—Natick, Mass., Jan. 20, 2026—Online voting for the videos produced by six chosen ski areas competing in the 2026 “I AM a Snowmaker”…
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NSAA 2026 Western Conference Draws Nearly 700
SAM Magazine—Snowbird, Utah, Jan. 16, 2026—NSAA president Mike Reitzell and Snowbird president Dave Fields at the first track breakfast.A challenging start to the season…
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Season Opened Slowly at Most Western Destinations
SAM Magazine—Winter Park, Colo., Jan. 16, 2026—Low snowfall led to a lackluster December for mountain town lodging operations across most of the West, according…