SAM Coverage
The Editors
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Vail Resorts Cites Mild Winter in Rockies for Tough Q2 Results
SAM Magazine—Broomfield, Colo., March 10, 2026—Vail Resorts CEO Rob Katz pointed to “the most difficult weather environment in the Rockies we have ever seen”…
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Utah’s Powder Mountain to Invest $40M in Public Side of Resort
SAM Magazine—Eden, Utah, March 10, 2026—SunDown Lodge RenderingPowder Mountain will invest $40 million in a terrain expansion and base-area improvements on the public side…
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Oregon Legislature Passes Waiver Reform Bill
SAM Magazine—Salem, Ore., March 6, 2026—Oregon State HouseOregon lawmakers finally passed a bill that strengthens the enforceability of liability waivers in the state after…
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Mountain Spy :: First Tracks
The Spy revisits calls from never-evers to celebrate 20 years of undercover missions. It’s Mountain Spy’s 20th anniversary year, and we’re back in the…
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Ikon Pass Adds Partners, Benefits, and Other Changes for 2026-27
SAM Magazine—DENVER, March 5, 2026—Alterra Mountain Company’s 2026-27 Ikon Pass suite of products goes on sale March 12 with new partners, access, benefits, and…
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Mountain Collective Pass Adds Referral Bonus for 2026-27
SAM Magazine—Aspen, Colo., March 5, 2026—The 2026-27 Mountain Collective pass is on sale and has retained all the resort destinations around the world that…
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Vail Resorts Adds Young Adult and Teen Epic Pass Options for 2026-27
SAM Magazine—Broomfield, Colo., March 4, 2026—Vail Resorts (VR) launched sales of the 2026-27 Epic Pass with new options for customers ages 13-30 added to…
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Pats Peak Snowmaking Expansion Includes Multifold Increases to Pumping Capacity, Water Storage
SAM Magazine—Henniker, N.H., March 3, 2026—Pats Peak will undergo a significant expansion of its snowmaking system this summer that will allow the ski area…
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Pomerelle Sold to Longtime Mountain Manager
SAM Magazine—Albion, Idaho, March 3, 2026—Pomerelle Mountain Resort in southern Idaho has been sold to mountain manager Zach Alexander and his wife, Crystal, according…
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Shanty Creek Acquired by New Ownership Group
SAM Magazine—Bellaire, Mich., March 3, 2026—After more than 20 years of ownership, Trinidad Resort & Club, LLC, has sold Shanty Creek Resort to a…
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Burke Mountain Revival Has Begun
SAM Magazine—Burke, Vt., March 2, 2026—Gabe Porter Henry leads an on hill tour.After nearly a decade in receivership, Vermont’s Burke Mountain is coming out…
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Kissing Bridge Hires Matt Thomas as General Manager
SAM Magazine—Glenwood, N.Y., March 2, 2026—Kissing Bridge All Seasons Resort has hired Matt Thomas as its new general manager. Thomas comes to the role…
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ORDA Commits $15.9 Million for Upgrades at Whiteface, Gore, and Belleayre
SAM Magazine—Lake Placid, N.Y., Feb. 25, 2026—The New York State Olympic Regional Development Authority (ORDA) board of directors approved $15.9 million in capital investments…
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Indy Pass Adds 16 Partners, Launches Auto-Renewal Requirement for 2026-27 Sales
SAM Magazine—Granby, Colo., Feb. 25, 2026—Indy Pass has added 16 new alpine and cross-country ski area partners and will open 2026-27 pass sales Feb.…
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Snow People — January 2026
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Transformative Big Sky Leader Taylor Middleton Dies at 68
SAM Magazine—Big Sky, Mont., Feb. 23, 2026—Taylor Middleton, the longtime Big Sky Resort executive who led the Montana destination through decades of expansion and…
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Alterra Names Flueck as Chief Customer Officer, Ikon Pass President
SAM Magazine—Denver, Feb. 18, 2026—Alterra Mountain Company has appointed David Flueck as chief customer officer and president, Ikon Pass. Flueck will lead the company’s…
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Presidents’ Day Weekend 2026: A Holiday of Extremes
SAM Magazine—Happy Valley, Ore., Feb. 18, 2026—Loveland’s Annual Mountaintop Matrimony.From record-breaking revenues in the East to “miracle” snowfalls in the West, the Presidents’ Day…