SAM Coverage
Troy Hawks
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Check Yourself Before You REC Yourself
The purchase of renewable energy credits or carbon offset to reduce your emissions requires careful consideration. Ski areas have been ambitiously addressing climate change for the…
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Taking a Stance
More ski areas are addressing big social and environmental issues to distinguish their brand identity and built community. As wise as those words from…
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State of the Unions
Ski areas focus on improving relations and benefits as more employees seek to leverage collective bargaining. The number of U.S. ski area employees, namely…
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AI: Opening Pandora’s Chatbot
How to identify the risks and capitalize on the opportunities of Artificial Intelligence. This story is from the SAM print archive Subscribers can read…
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Peer Reviews: 2021-22
Resort marketers highlight noteworthy efforts from their contemporaries. Marketers at resorts of all sizes work hard to capture and sell the unique essence…
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Code Read?
Your Responsibility Code has been the cornerstone of on-hill etiquette and safety, but delivering the message is evolving due to societal and technical changes.…