Taking a Stance

As wise as those words from America’s third president may sound, many businesses—including some ski areas—are choosing to engage with big social issues despite (or, perhaps, because of) today’s highly political climate.

Look to Florida for a prime example. The ongoing feud between Disney and the state’s governor is well documented. It began in 2022 when Gov. Ron DeSantis signed into law a bill that prohibits classroom instruction on sexual orientation and gender identity. Disney, the largest single-site employer in the world, hasn’t been bashful in its public disapproval of the legislation since, drawing its fair share of both criticism and support.