The SAM Archive
Magazine Archives
-
Breaking Down the Cost Barrier
Ski Cooper raised its financial performance by lowering ticket prices.
-
Snow Gains, Market Pains
Weather was a win for resorts this season, but inflation, recession fears, and trade tensions could make next…
-
Canadians Draw a Line in the Snow
Could cross-border tourism face a lasting freeze as the tariff war continues?
-
New Products :: March 2025
Weather, operations, and marketing products and services for resort operators to consider.
-
A Sensible Collaboration
At Big Sky Resort, patrollers and instructors gain from working with each other to improve safety, skills, and…
-
Taking Control of Water
Use best management practices to manage stormwater and prevent operational disasters.
-
The Influencer Equation
As influencer programs become commonplace at resorts, six ski area marketers offer their insights.
-
Remaining Resilient
A review of the NSAA 2023-24 Economic Analysis shows that the U.S. ski industry continued its post-Covid resilience,…
-
2025 Groomer Report
New technology plays an increasingly large role in modern snowcat development and operation.
-
Build Your Own AI Assistant
The surprisingly simple process of creating a customized AI assistant with ChatGPT.
-
Equipment Checks
How to avoid staff injuries and save a bunch of money by making sure skis and boards are safe…
-
Summer Ops Around the Globe
Ski area operators from Europe, Australia, and Japan share insights about the activities and trends shaping their non-winter…
-
The State of Summer Operations
Analysis of a fall survey on summer operations at North American ski areas offers insights on activities and…
