SAM Coverage
Mountain Departments
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What yesterday’s big news means for me, my job, this site, and our industry.
I’m writing this on a Tuesday in mid-October. Right now only a small handful of people know that Ryan Solutions will soon be part…
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I bet you could update your resort’s blog twice as often without writing a single post.
Let me preface that headline claim with the disclaimer that you’d have to have (somewhat) regularly updated your blog in the past. Because when…
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I dare you to send a personal email to 10 random guests…right now.
You know how sometimes, through the natural ebb and flow and ups and downs of work, you forget about something that works really, really…
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I Honestly Can’t Wait to See What Happens When a Resort Takes Affiliate Marketing Seriously
One day, in the not too distant future, a clever resort marketing director (MD) will sit down with their GM for a heart-to-heart. It…
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Resort Marketers Sound Off on the Pros, Cons, and Tricks to Using Periscope at their Mountains
Sometimes, when the stars align and pigs fly, I wise up and realize that the best voices to include in blog posts are the…
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Real-Time Website Analytics: What You Can Learn in the 10 Minutes After Hitting “Send”
One of the biggest time-sucks as marketers is analytics. Dashboards, charts, and reports for miles, it’s easy to get overloaded by numbers. Once that…
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Beyond the Snow Phone: Are There Opportunities in Audio for Creative Resort Marketers in 2015/16?
Gregg Blanchard – July 10, 2014 I’ve always liked audio. Soon after podcasting became a thing, I started my own and rode the wave…
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Dear Resort Marketers, When Your Designer Says “The Fold is Dead” This is What They Mean.
Gregg Blanchard—June 29, 2015 Right now there are dozens, perhaps even hundreds, of you who are somewhere between “let’s redesign our site” and “wow,…
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Could the Most Engaging Part of the Most Engaging Content Not be the Content Itself?
Gregg Blanchard — June 15, 2015 Let’s combine a couple ideas here. First, I want to show you a video that Travis Rice posted…
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A Less-Than-Big-Name Resort Made Some of the Most Impressive Videos of the Season
Gregg Blanchard – May 13, 2015 I’ve often waxed poetic on what it means for marketing to be not just popular or nice looking…
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GBOP: There is Always, Always, Always Something on Your Website That Can Be Optimized
Gregg Blanchard — May 1, 2015 This is another entry in my “Book of Principles.” To see where this all began, click here. For…
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Need Fresh Design Ideas? Here are (Another) 100 Ski Resort Websites in Five Minutes
Gregg Blanchard—April 24, 2015 I’ve done this a few times now, but with a gap of two years since the last round I figured…
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Squaw’s Tom Feiten Explains Why Season Pass Rollover Days are Here to Stay
Gregg Blanchard – March 30, 2015 Last week Squaw Alpine launched an intriguing new season pass concept. The idea was fairly simple: if you…
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GBOP: Sometimes Selling a Product isn’t What Your Website Should Do
Gregg Blanchard – March 20, 2015 I was once marketing a product that only sold in any significant numbers for three months out of…
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It’s Here, My SlopeFillers-Long Dream Has Finally Been Built by Le Massif
Gregg Blanchard — March 18, 2015 Since the beginning of SlopeFillers, I’ve been playing with an idea I called, rather unexcitely, the Custom Website…
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Today Could be the Day Instagram Finds Itself in Spot #2 for Resort Social Marketing
Gregg Blanchard – March 2, 2015 Instagram is growing like crazy. Still. Resort follower/fan counts on Twitter and Facebook are, as much as the…
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This is Exactly the Perspective I Believe Resort Marketing Videos (and Messages) Need to Take
Gregg Blanchard — March 4, 2015 Two years ago a series was produced by SKITHEEAST that, the moment I saw it, make a buttload…
