SAM Coverage
Mountain Departments
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Did Violets Hardware + Software Home Run Create the Best Resort Webcam Ever?
February 25, 2014 — Gregg Blanchard As Tahoe struggles with another rough winter, a new technology has helped them put their best foot forward…
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My Resort Marketing Predictions for 2015: The First, Big Affiliate Push by a Ski Resort
Gregg Blanchard — January 5, 2015 Buoyed by my semi-successful prognostication in 2014, I’m back at it this year with three predictions about where…
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Mark Your Cards: I Love This Simple Tweak Snowbird Makes to Every Photo
Gregg Blanchard — January 2, 2015 A while back I talked about a simple principle that helped me not just recall the message, but…
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Pre-Roll Your Own Web Cam: Not a Bad Idea from Park City and Killington
Gregg Blanchard — December 19, 2014 Whilst perusing the eye candy of early season snowfall and snowmaking recently, I came across a rather clever…
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How Long Does it Take to Find a Ski Resort’s Hours of Operation on their Website?
Gregg Blanchard — December 5, 2014 This questions is one I’ve wanted to answer for a while. It started with a single tweet that…
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One of the Simple Principles Behind Resort Email Campaigns That Get 60% Open Rates
Gregg Blanchard — December 3, 2014 When you look at the top performing email subject lines, a common thread comes into play: they are…
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One of the Simple Principles Behind Resort Email Campaigns That Get 60% Open Rates
When you look at the top performing email subject lines, a common thread comes into play: they are all transactional emails. Meaning, these are…
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What Should You Post on Thanksgiving Day: Top 25 Instagram Photos from Turkey Day 2013
Sometimes my “top content” posts are after the fact: recaps what what did work instead of ideas for what could work.
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Defining (and Optimizing) Value at Every Step of the Resort Vacation Experience
June 13, 2014 – Gregg Blanchard A while back I ran into small business marketing consultant, Kurt Gellert, on Twitter. With a unique perspective…
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Masters of Social, Masters of Email: Pinterest Understands the Purpose/Strength of the Medium
October 28, 2014 — Gregg Blanchard Here’s the thing about websites: it’s easier to stay than to get there. Let me rephase if that’s…
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Why I Feel Our Biggest Marketing Opportunity is Also Skiing’s Biggest Competitor
October 20th, 2014 — Gregg Blanchard Think back fifteen years – twenty-five if you’re old enough – and picture your family’s budget. Now, make…
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Matching the Medium to the Money: Looks Like Telluride Did, Maybe You Should Too
October 13, 2014 — Gregg Blanchard Marketing is full of channels through which to send messages. Some are more powerful than others. With the…
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Squawâs New Website is the First to Combine the Encyclopedia of Skiing into a Story
October 1st, 2014 — Gregg Blanchard I am smitten by Squaw’s new website. Yes, it’s beautifully designed. Yes, it’s wonderfully responsive. Yes, it’s easy…
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Does Posting a Link as a Photo on Facebook Get You More Clicks?
June 27, 2014 — Gregg Blanchard There are a few ways to post an update on Facebook. This isn’t news in itself, but the…





