The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

SAM Coverage

Cross Country

  • Methow Valley: A Profile in Profit

    Many snowbelt communities that depend on summer tourism stagnate in winter. An increasing number are turning to various forms of winter recreation to keep…

  • Cross Country Convention Was The Best Yet

    This year’s Cross Country Ski Areas Association convention in April, held at Jasper Park Lodge in Alberta, B.C., had a turnout of 114 people…

  • X-Country Skiing

    Are touring center operators overlooking the profit potential in organized bus tours? Bus tours, according to some operators, are an untapped source of income.…

  • Changing Cross Country Market

    Since 1975 Cross Country Ski Magazine has conducted four studies of readers. For the most recent study, a random sample of 1,234 names of…

  • What The Figures Mean

    At a time when cross country center operators are re-evaluating their markets and trying to establish a profile of the 1982 cross country skier,…

  • Good Design Pays Off

    Good Design Pays Off

    John Frado Jr., the supervisor of the Northfield Mountain Ski Touring Center in western Massachusetts near the Vermont line, likes to think that “trail…

  • X-Country

    Old rental practices die hard. Some touring centers continue to rent old equipment replacing it only after it falls apart on an unsuspecting customer.…

  • X-Country Skiing

    Two years ago I asked an Alpine area operator if he was having problems with cross country downhill skiers. “No, the cross country skiers…

  • Blackhawk Ridge

    Blackhawk Ridge

    Blackhawk Ridge in south central Wisconsin has a long record of innovations. Owners and operators Larrie and Diana Isenring believe that it was: The…

  • X-Country Skiing

    Over the past two ski seasons a new method of touring center development and promotion has emerged that could change the future of the…