SAM Coverage
Leadership
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Rob Perlman Returns as Steamboat President and COO
SAM Magazine—Steamboat Springs, Colo., Sept. 3, 2026—After previously spending nine years in the role, Rob Perlman has returned as president and chief operating officer…
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Mt. Ashland Names Rachel Canada as General Manager
SAM Magazine—Ashland, Ore., Sept. 2, 2026—Rachel Canada has been appointed as the new general manager of nonprofit Mt. Ashland Ski Area, effective Sept. 2.…
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Antelope Butte Names Peter Johnson General Manager
SAM Magazine—Shell, Wyo., Aug. 7, 2026—Antelope Butte Mountain Recreation Area has appointed Peter Johnson as its new general manager. Johnson most recently led the…
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Ragged Mountain Names Wickstrom General Manager
SAM Magazine—Danbury, N.H., July 23, 2026—Ragged Mountain has named Alan “Al” Wickstrom as general manager, bringing the longtime New Hampshire operations leader back to…
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Eaglecrest Board Appoints Julie Piper as Next General Manager
SAM Magazine—Juneau, Alaska, July 22, 2026—The Eaglecrest board of directors selected Julie Jackson Piper to be the next general manager of the non-profit Eaglecrest…
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Bolton Valley Shuffles Leadership Team
SAM Magazine—Bolton Valley, Vt., July 22, 2026—Left to right: Evan DesLauriers, Lindsay DesLauriers, Tara Murphy, Nick Lemire.Bolton Valley Resort’s leadership is evolving, as president…
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Wirth Named General Manager of Bretton Woods
SAM Magazine—Bretton Woods, N.H., July 21, 2026—Omni Mount Washington Resort & Spa has appointed Jace Wirth as general manager of Bretton Woods Ski Area,…
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10 Under 30
These 10 rising professionals are making an outsized impact on their organizations—and on the future of the snowsports industry.
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Randles Headed to Hunter as New VP and GM
SAM Magazine—Hunter, N.Y., June 30, 2026—Chuck Randles has been named as the new vice president and general manager of Hunter Mountain, effective July 15, 2026.…
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Changing the Narrative Around Ski Industry Careers
The ski industry offers unique careers for young professionals, but do they know that? For an industry that touches millions every winter, the mountain…