SAM Coverage
Leadership
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Snow People — October 2026
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Two New Managing Partners Join King Pine and Related Businesses
SAM Magazine—Madison, N.H., Oct. 13, 2026—A newly established leadership structure for the Hoyt family’s group of businesses includes the addition of Ali Hoyt and…
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Alterra Mountain Company Taps Kelly Vohs as New CEO
SAM Magazine—Denver, Colo., Oct. 5, 2026—Alterra Mountain Company has appointed hospitality and operations leader Kelly Vohs as its new chief executive officer, effective Oct.…
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SAM Summit Series Expands to 60 Participants, Welcomes New Mentor Class
SAM Magazine—Natick, Mass., Sept. 17, 2026—After eight years of connecting small cohorts of emerging mountain resort professionals with industry leaders, SAM is expanding its…
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DEI Town Hall Series #4: (Aug 25, 2020)
Creating Change Together Across the Winter Outdoor Industry Tuesday, August 25, 2020, 1:00 pm MDT Overview: Collaboration across the industry associations – …
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Alta Names Dave Hirasawa as General Manager
SAM Magazine—Alta, Utah, Sept. 10, 2026—Alta Ski Area has appointed Dave Hirasawa as its new general manager, succeeding Mike Maughan. Hirasawa, a longtime ski…
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Deirdre Riley Named General Manager of Attitash and Wildcat
SAM Magazine—Bartlett, N.H., Sept. 5, 2026—Vail Resorts named Deirdre Riley general manager of Attitash Mountain and Wildcat Mountain, effective Sept. 7. Riley most recently…
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Happy Staff = Happy Guests
Why there’s a direct correlation between employee satisfaction and guest loyalty, and how ski areas can capitalize on the opportunity.
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Beyond Orientation: New Approaches to Staff Readiness
Six resorts are doing more than one-and-done onboarding to better prepare new hires and managers alike ahead of the busy winter season.
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Mountain Spy :: Employment Edition
In honor of hiring season, the Spy revisits 20 years of employment-related calls.