SAM Coverage
Leadership
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SAM Summit Series Expands to 60 Participants, Welcomes New Mentor Class
SAM Magazine—Natick, Mass., Sept. 17, 2026—After eight years of connecting small cohorts of emerging mountain resort professionals with industry leaders, SAM is expanding its…
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DEI Town Hall Series #4: (Aug 25, 2020)
Creating Change Together Across the Winter Outdoor Industry Tuesday, August 25, 2020, 1:00 pm MDT Overview: Collaboration across the industry associations – …
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Happy Staff = Happy Guests
Why there’s a direct correlation between employee satisfaction and guest loyalty, and how ski areas can capitalize on the opportunity.
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Beyond Orientation: New Approaches to Staff Readiness
Six resorts are doing more than one-and-done onboarding to better prepare new hires and managers alike ahead of the busy winter season.
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Mountain Spy :: Employment Edition
In honor of hiring season, the Spy revisits 20 years of employment-related calls.
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Lessons in Leadership
Summit Series mentors share leadership lessons on navigating change, building culture, developing people, and growing careers.
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Mt. Ashland Names Rachel Canada as General Manager
SAM Magazine—Ashland, Ore., Sept. 2, 2026—Rachel Canada has been appointed as the new general manager of nonprofit Mt. Ashland Ski Area, effective Sept. 2.…
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Antelope Butte Names Peter Johnson General Manager
SAM Magazine—Shell, Wyo., Aug. 7, 2026—Antelope Butte Mountain Recreation Area has appointed Peter Johnson as its new general manager. Johnson most recently led the…
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Ragged Mountain Names Wickstrom General Manager
SAM Magazine—Danbury, N.H., July 23, 2026—Ragged Mountain has named Alan “Al” Wickstrom as general manager, bringing the longtime New Hampshire operations leader back to…
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Eaglecrest Board Appoints Julie Piper as Next General Manager
SAM Magazine—Juneau, Alaska, July 22, 2026—The Eaglecrest board of directors selected Julie Jackson Piper to be the next general manager of the non-profit Eaglecrest…