SAM Coverage
Leadership
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Letter to the Editors :: May 2025
Thanks for the mentoring I wanted to take a moment to thank SAM, MountainGuard, and High Peaks Group for pairing me with Brundage Mountain …
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Hermitage Club Names Josh DeBottis as Bill Benneyan’s Successor
SAM Magazine—Wilmington, Vt., June 18, 2025—The Hermitage Club at Haystack Mountain has appointed Joshua DeBottis as its incoming executive director and general manager, effective…
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SNOW PEOPLE – June 2025
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Mastering Your Mindset
Mindset is a leadership tool that sets the tone for your whole team. Mindset is a powerful thing. It influences our behavior, decision-making, communication,…
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SAMMY Leadership Award Class of 2025
SAM Magazine—Natick, Mass., April 1, 2025—Four remarkable leaders have been recognized with a 2025 SAMMY Leadership Award for their vision, hands-on dedication, and people-first…
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NSAA to Honor Chris Cushing, Chip Perfect
SAM Magazine—Lakewood, Colo., March 27, 2025—The National Ski Areas Association (NSAA) has named two longtime ski industry leaders as the recipients of two of…
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Snow People – March 2025
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Buckley to Retire as CEO of JHMR, Doug Pierini to Succeed
SAM Magazine—Jackson Hole, Wyo., Feb. 3, 2025—Mary Kate Buckley will retire as CEO of Jackson Hole Mountain Resort on May 31, 2025, after seven…
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PSIA-AASI Hires Jeff Lifgren as New CEO
SAM Magazine—Lakewood, Colo., Jan. 9, 2024—The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) has named Jeff Lifgren as its…
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Change Management
When change seems to be all we do, how do we manage it to our advantage? Bob Dylan once said, “There is nothing so stable…