SAM Coverage
Leadership
-
SAMMY Leadership Award Class of 2025
SAM Magazine—Natick, Mass., April 1, 2025—Four remarkable leaders have been recognized with a 2025 SAMMY Leadership Award for their vision, hands-on dedication, and people-first…
-
NSAA to Honor Chris Cushing, Chip Perfect
SAM Magazine—Lakewood, Colo., March 27, 2025—The National Ski Areas Association (NSAA) has named two longtime ski industry leaders as the recipients of two of…
-
Snow People – March 2025
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
-
Buckley to Retire as CEO of JHMR, Doug Pierini to Succeed
SAM Magazine—Jackson Hole, Wyo., Feb. 3, 2025—Mary Kate Buckley will retire as CEO of Jackson Hole Mountain Resort on May 31, 2025, after seven…
-
PSIA-AASI Hires Jeff Lifgren as New CEO
SAM Magazine—Lakewood, Colo., Jan. 9, 2024—The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) has named Jeff Lifgren as its…
-
Change Management
When change seems to be all we do, how do we manage it to our advantage? Bob Dylan once said, “There is nothing so stable…
-
Meet Mike
SAM sat down with the new National Ski Areas Association president and CEO, Mike Reitzell. In September, the National Ski Areas Association named Mike…
-
Snow People — December 2024
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
-
Megan Greenlee Promoted to GM of Mt. Brighton
SAM Magazine—Brighton, Mich., Dec. 30, 2024—Vail Resorts has promoted Megan Greenlee from senior manager of food and beverage at Afton Alps, Minn., to general…
-
Snowbasin’s Ratchford and Sun Valley’s Sonntag Both Promoted to COO
SAM Magazine—Cheyenne, Wyo., Dec. 20, 2024—Grand America Hotels & Resorts has promoted Pete Sonntag to chief operating officer of Sun Valley Resort, Idaho, and…