SAM Coverage
Leadership
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Meet Mike
SAM sat down with the new National Ski Areas Association president and CEO, Mike Reitzell. In September, the National Ski Areas Association named Mike…
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Snow People — December 2024
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Megan Greenlee Promoted to GM of Mt. Brighton
SAM Magazine—Brighton, Mich., Dec. 30, 2024—Vail Resorts has promoted Megan Greenlee from senior manager of food and beverage at Afton Alps, Minn., to general…
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Snowbasin’s Ratchford and Sun Valley’s Sonntag Both Promoted to COO
SAM Magazine—Cheyenne, Wyo., Dec. 20, 2024—Grand America Hotels & Resorts has promoted Pete Sonntag to chief operating officer of Sun Valley Resort, Idaho, and…
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Vail Resorts Taps Career Military and Government Leader Lea Gabrielle Potts as New Mount Snow GM
SAM Magazine—West Dover, Vt., Dec. 4, 2024—Lea Gabrielle Potts is the new vice president and general manager of Mount Snow, Vt., effective Dec. 19.…
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Dan Healy to Lead Sierra-at-Tahoe as New GM
SAM Magazine—Twin Bridges, Calif., Dec. 4, 2024—Dan Healy is returning to Sierra-at-Tahoe, this time as the resort’s vice president and general manager, effective early…
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Vail Resorts Names Brandon Swartz GM of Wildcat, With Oversight of Attitash
SAM Magazine—Gorham, N.H., Dec. 3, 2024—Vail Resorts has appointed Brandon Swartz general manager of Wildcat Resort, effective immediately. Swartz, who currently serves as general…
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SAM Catches Up with New Mt. Abram GM, Josh Thompson
SAM Magazine—Greenwood, Maine, Nov. 21, 2024—Mt. Abram Ski Area & Bike Park hired Josh Thompson as its new general manager. Thompson previously served as…
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JD Crichton to Serve as VP and GM of Crested Butte Mountain Resort
SAM Magazine—Crested Butte, Colo., Nov. 20, 2024—Vail Resorts named JD Crichton as the new vice president and general manager of Crested Butte Mountain Resort,…
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Deirdre Riley Named as Crotched Mountain General Manager
SAM Magazine—Bennington, N.H., Nov. 21, 2024—Vail Resorts has promoted Deirdre Riley to general manager of Crotched Mountain, effective Nov. 25. Riley most recently served as senior…