SAM Coverage
Lifts & Ropeways
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A Gem Worth Fixing
New ownership, a dedicated crew, and a sustainable vision have Saddleback Mountain primed for success after a 5-year closure. After a tumultuous five-year…
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Down But Not Out
While Covid put a lot of new lift installations on hold, our annual lift construction survey shows several independent areas moved forward with their…
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Is This Really Fun for Everyone?
It takes conscious effort and clear direction to make workplace culture welcoming for everyone. In 2015, a group of National Park Service employees…
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Big White Responds Quickly to Covid-19 Outbreak
SAM Magazine—Kelowna, B.C., Dec. 18, 2020–A cluster outbreak of 76 positive Covid-19 cases at Big White Resort has spurred action from the resort and…
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Western Destinations Facing Big Lodging Declines
SAM Magazine—Winter Park, Colo., Dec. 18, 2020—The surging pandemic and resort capacity limits combined to negatively impact lodging reservations in November at mountain resorts…
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Vail Resorts Reports Q1 Net Loss, Pass Volume Up
SAM Magazine—Broomfield, Colo., Dec. 11, 2020—Vail Resorts (VR) reported a 44-percent net loss for its first fiscal quarter of 2021, a consequence of Covid-19…
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Changes Abound for Ski Areas—As Expected
SAM Magazine—Natick, Mass., Dec. 9, 2020—Ski area operators worked hard for months to develop operating plans and protocols for this strange winter, knowing all…
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Virus Tracking: Latest Weekly Report on Resort, Visitor Communities
The weekly virus tracking report from the Insights Collective shows a mixed performance for Western resorts and major metro markets across the U.S. Cases…
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COVID Insights: Vaccines, Travel Anxiety, and Local Support
With vaccines on the way, some travel companies are planning for future growth, according to the Weekly Briefing compiled by the Insights Collective. At…
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Skitude Acquires Liftopia
SAM Magazine—San Francisco, Calif., Dec. 4, 2020—Liftopia Inc. entered an “assignment for the benefit of creditors,” or ABC, to liquidate its assets, through which…