SAM Coverage
Marketing & Sales
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Why Don’t More People Like Us?
Here it comes again, hurtling toward you like that old double chair that whips into the back of your legs no matter how prepared…
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Reaching New Markets
Mountain resorts have their share of challenging winters. Last year, the Pacific West barely eked by, and this year the East had to use…
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Time for a Guinness
The Guinness Book of World Records is still evaluating the results of the World’s Largest Lesson (WLL), which drew about 6,000 first-time skiers and…
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The Rise of the She-conomy
When it comes to marketing or selling anything, you should never underestimate the power of women. A Nielsen consumer study from 2013 revealed women…
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Cloudy, With a Chance of Collaboration
“This weekend, we expect a winter storm to impact the area, leaving behind several inches of snow, so everybody should plan to hunker down…
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2015 Media Buying Survey
SAM surveyed media buyers across the U.S. to discover how and where they commit their marketing dollars. SAM’s first media buying survey, conducted this…
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Mixed Media
Media buying used to be relatively simple. It’s become a fast-paced game of whack-a-mole in the quest to reach and impress customers. Click here…
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Reaching New Markets
The ethnic makeup of America, and inevitably winter resorts, is changing. Are you ready to communicate with and welcome a new audience? Natural disasters,…
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Code Read?
Your Responsibility Code has been the cornerstone of on-hill etiquette and safety, but delivering the message is evolving due to societal and technical changes.…
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A Perfect Match
Resorts have exactly the characteristics marrying couples seek. Resorts across the country are increasingly finding themselves in the business of weddings, and apparently, business…