SAM Coverage
Marketing & Sales
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From Toddlers To Teens-It’s High Tech
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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The Power Of Positive Persuaders
Market segmentation should be more than simple demographics. The motivators for going skiing need to be part of the promotion process.
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A Picture Can Save A Thousand Words
Illegally parked cars that were towed presented a customer relations problem until the evidence became irrefutable.
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Mature Industry– Marketing Redesign
Ski equiptment manufacturers at Ski Magazine Week conferences urged to “recognize the new world” they’re in.
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The Brand Study– An Analysis
Whether or not the revelations prove to be valid, the ski industry has a new viewpoint on its customer says Jim Spring.
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Press Investment
A learge group of foreign journalists were entertained in Utah last season. The net effect will be seen in the future. By Janet Nelson.
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History As A Marketing Tool
Ski resorts are becoming more interested in preserving memorabilia of the sport. Lew Cuyler tells how they use history to gain customers.