SAM Coverage
Rental
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Total Integration
High-volume rental operations and high-tech computer software are proving to be a good fit at Resorts of the Canadian Rockies (RCR) operations. The company…
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Hard-Headed
Indemnification is becoming the risk management mantra for ski area shops that rent helmets. But many areas “haven’t organized their procedures to meet the…
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Rental Goes High-Tech
At first glance, it would seem that a ski-area rental shop begs for computerized efficiency. Renting skis can be a cumbersome and tedious experience…
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Desperate Measures
Great customer service—the kind that builds customer loyalty—depends on knowledgeable, cheerful, friendly employees. It’s not easy to find and keep folks who can keep…
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Tune Up Your Rental Gear
The industry-wide campaign to retain new skiers and riders could well focus attention on an often-neglected aspect of serving these customers: rental gear maintenance.…
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1998 Rental Helmet Roundup
Just a few years ago, you could count the number of helmet distributors on one hand. That’s changed: With over 20 companies in the…
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One Stop: Step In, Step Out
In 1988, when snowboarding was new at Ski Liberty, Pa., the rental shop had 12 boards, which were rarely rented. No wonder. These boards…
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Crazy for Demo Centers
Demo centers are popping up all over the place as part of a growing effort to get more ski school business, more rental business…
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Renting Supersidecuts
This past summer, rental operators profited from a price war between Elan and Rossignol as the French ski company battled to push its Cut…
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Rental Shop
When and why to replace rental bindings is a question that concerns most rental operators. Some shops operate on a set replacement schedule, either…