SAM Coverage
Research
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A Wake-Up Call
This was supposed to be a new Golden Age of skiing. Wall Street money was supposed to recapitalize the industry, improving the experience with…
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Bring on the Numbers!
For industry bean counters, April brings more than showers: it brings the results of the annual participation surveys, such as those conducted by National…
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2001-02 Economic Analysis: Clouded
With the release of NSAA’s annual Economic Analysis report for 2001-02, we turned to Chris Brink, a former senior executive for American Skiing Company,…
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More Than One Hole in Our Bucket
The threat that aging baby boomers will hang up their skis and snowboards for less active sports is equivalent to the bottom dropping out…
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Tilting at Skihills
First off, I apologize to the reader for rehashing stuff I have written before in these pages. Trouble is, old myths about our business…
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Is the Winter World Flat?
A recent worldwide survey of the wintersport business suggests that the U.S. resort market might have room to grow—just as it highlights some unique…
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Risky Business
Discounted season passes have now been part of the resort landscape for five seasons. What are the implications for the industry as a whole?…
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A Bear of a Market
Two hunters run out of bullets and find themselves chased by a bear. One stops to put on his running shoes. The other says…
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Industry Reports
Vail Wins in Court Again For the second time, the Tenth Circuit Court of Appeals in Denver ruled unanimously in favor of the U.S.…
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Our Customers: Younger, More Riding
Industry marketers, trying to catch all the subtleties of demography, have been trying to balance the two scenarios of a) the baby boomers on…