SAM Coverage
Seth Says
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Seth Says: How Not to Use E-mail
To: [email protected] From: [email protected] Subject: group trip Date: 5 Jan 1999 15:02:43 Hello, Tantamount folks: I just wanted to tell you how much fun…
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Whiskey Bottle Marketing
My old drinking buddy Slats Grabski is out again. You’ll recall after the UPS strike he was going to spend the winter skiing at…
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Retrenching Time for Retail Trade Shows?
Jim Spring’s retail audit shows that ski retail business has contracted about 3.7 percent overall to an even $2 billion. It’s a sobering thought…
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Testing for Future Turf
Colorado is shaping up as the great testing ground for future turf wars between the “consolidates”—American Skiing Company (ASC), Vail Resorts Inc. (VRI), Intrawest,…
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Think Globally, Sell Locally
As I write this, the executive committee of SIA is examining the outreach campaign assembled by NSAA marketing director Mike McMenamy. The committee may…
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A Boomer’s Plea
I came away from the NSAA convention at The Broadmoor with some great numbers floating in my head. These are numbers you’ve been hearing…