SAM Coverage
Technology
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The Cost of Efficiency is Authenticity
A fearful marketer’s view on AI. I am a one-person marketing department at a relatively small family-owned ski area. That means I wear a…
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AI on the Hill
How ski areas are experimenting with artificial intelligence ops tools. At ski areas exploring the potential of artificial intelligence, early use cases are emerging not…
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Tech Uplift
These four resorts are modernizing their tech stacks, softening internal resistance to create experiences with less friction. “Update! We upgraded our POS, so it plays…
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Dig Deep on Data
Use AI to mine your data cache and unlock operational insights. Resort operators accumulate vast amounts of data across operations like F&B outlets, ski…
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F&B Tech Heats Up
To take advantage of tech in F&B, involve your staff in the planning, decision-making, and implementation. “What’s the next big thing in F&B tech? Where…
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Mountain Technology Symposium (Sep 23, 2025)
Mountain Technology Symposium September 23-26, 2025 Camelback, PA nsaa.org
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Build Your Own AI Assistant
The surprisingly simple process of creating a customized AI assistant with ChatGPT. As the ski industry evolves, small teams find themselves juggling more responsibilities…
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Envisioning An AI-Powered Future
What does the growth of AI mean for the winter sports industry? AI tools are already reshaping the way we search, shop, schedule, and…
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Staying Connected
As connectivity plays an increasingly important role in resort operations, here’s what to know about improving your communications infrastructure. At ski areas, cellular and…
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Finding Fraud
Credit card scams are on the rise, forcing many ski areas to learn how to recognize and manage fraudulent purchases. Online sales, cashless systems, and…