SAM Coverage
Technology
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The End of Cash is Nigh
More resorts are moving toward cashless transactions thanks to a slew of benefits. Back in the day, head-out-to-ski prep looked like this: tighten up your…
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AI: Opening Pandora’s Chatbot
How to identify the risks and capitalize on the opportunities of Artificial Intelligence. This story is from the SAM print archive Subscribers can read…
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Mountain Technology Symposium (Sep 5, 2023)
Mountain Technology Symposium September 5-8, 2023 Boyne Mountain, MI https://www.nsaa.org/
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The Risk of Not Investing in Tech
A look at the costs of investing—or not investing—in the latest the latest software and what the future may bring. Summer and fall are…
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What’s Next in Ski Area Technology?
Tech vendors dish on how diffierent innovations can help reduce friction and improve the guest experience. IN THIS TWO-PART SERIES, SAM SURVEYED NUMEROUS TECHNOLOGY…
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The Data Made Us Do It
Mt. Hood Meadows uses technology, data analysis, and messaging to manage visitation, improve the guest experience, and increase revenue. Some thought the April 1,…
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Target Marketing
How to gather, analyze, and use guest data to improve your marketing and enhance the guest experience. There’s guest data and there’s marketing, but…
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Be More Cyber Secure
Developing a comprehensive cybersecurity program will help ski areas be more prepared when they are targeted. Last year broke all records for data loss…
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Tame the Tech Frontier
Choosing the right software and other technology for your operation requires thorough assessment and a thoughtful approach. Head to the SAM Technology Mountain Department…
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Tech Planning :: Assessments
Questions to help you conduct internal and supplier assessments. SAM gathered feedback from resort operators and suppliers to compile two easy-to-reference lists of…