The Voice of the Mountain Resort Industry | Est. 1962
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July 1999 Issue
Dave Barry’s stunt to cover Vail Resorts’ Adam Aron’s car with magnets to benefit the Summit Foundation outside the annual hockey classic; Ad Age names Sims ad the best for magazines in 1998 for the takeoff on the famous Tianenmen Square photo of a student standing before a tank. In the Sims ad a snowboarder stands at attention before four snow grooming vehicles.
