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SAM · The Digital Edition

July 1999

Why the Ski Industry is Treading Water

An analysis of a LeisureTrak survey that finds sports participation in decline in a bullish economy. Demographic changes and their impact on the industry are examined.

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23 articles

In This Issue

  • Looking Back

    A short look back at the big issues in past issues of SAM, 35 years befor and 10 years before.

  • Publisher’s Memo

    “NSAA’s San Francisco Triumph” describes the national convention and the OITAF Congress as seemles and smoothly run (more on page 22, same…

  • Speak Out: Got a Problem? Work it Out!

    This issue combines Speak Out and the letters section to highlight an exchange between a customer and Breckenridge’s COO regarding a perceived…

  • Millennium Fever

    This report offers a continent-wide look at what resorts have planned for their customers who want to celebrate Y2K on snow.

  • 1999 Metro Newspaper Directory

    Contact names, numbers, addresses and descriptions of special sections and promotions for ski areas to use when selling to North America’s largest…

  • Fall Consumer Show Schedule

    This is a list of ski shows and a source of contact names and phone numbers of contacts for those shows.

  • End Page

    Dave Barry’s stunt to cover Vail Resorts’ Adam Aron’s car with magnets to benefit the Summit Foundation outside the annual hockey classic;…

  • Blue Pages

    2006 Olympics to Italy; Shakeout at Mountain Creek; Nordic World Pledges Renewal; Seven Springs Sale is Derailed; It’s Helmets Again in N.J.;…

  • Whistler’s Winter Playground

    We take a look at Whistler’s kid-friendly winter terrain.   This article is not available online. For more information, contact donna@saminfo.com.  …

  • Construction Site

    Lifts, snowmaking, lodge and golf course development at Cannon Mountain, N.H., Kirkwood, Calif., Park City, Utah, Stevens Pass, Wash., Okemo, Vt., and…

  • Seth Says: It’s the Message Not the Medium

    This article promotes the premise that smart advertising makes the difference. Seth takes a look at ads that stick out and ones…

  • Northstar Rekindles its Restaurant

    This is a story about Northstar’s recovery after a fire devastated the Summit Deck and Grill restaurant on Feb. 28, 1998.

  • Why the Ski Industry is Treading Water

    An analysis of a LeisureTrak survey that finds sports participation in decline in a bullish economy. Demographic changes and their impact on…

  • Tying Down the Details

    This is a brief addendum to an earlier article, “Sun Valley Sigles: History Made” by Mary Purdy Gmuender in May ’99 clarifying…

  • Snow Sport Camps

    This article reports on the gaining popularity of sports camps and how some resorts are cashing in on the trend. Most camps…

  • Ski the Hill

    This is a wrapup of what happened in Washington, D.C. during the NSAA’s annual lobbying trip Ski the Hill. Environmental issues and…

  • Passport Programs Growing

    This article reviews the multitude of passport ski pass programs designed to get school kids onto the slopes.

  • OITAF 8th Congress Scores Well

    This piece describes the success of the International Organization for Transportation by Wire Rope’s 8th Congress in San FRancisco.

  • Trade Show Wrapups

    Pictures and captions wrapup the spring season of trade shows.

  • SUVs Take On Ski Resorts

    As SUV makers tap into the wintersports market, Lake Tahoe ski areas are getting great publicity and nice cars to drive in…

  • Carriage Positions After Installation

    Norm Duke explains his procedures for determining final carriage positions after installation. His calculations help simplify the estimates in an age when…

  • Capturing the Spirit of Youth

    This cover article describes Whistler/Blackcomb’s (British Columbia) award-winning wiinter playground for kids. It had little effect on the environment, has a castle…

  • What’s That Buzz?

    This story is about Jack Frost Mountain, Pennsylvania’s, move to introduce motocrossing to its off-season activities. The article describes the involved, 50-acre…

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