The Voice of the Mountain Resort Industry | Est. 1962
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July 2026
Not every resort needs a ground-up rebuild — but some do. This session cuts through the noise to help you figure out which camp you’re in. We’ll walk through what makes a website AI-friendly in 2025 and beyond, from structured data and crawlability to content strategy and site architecture. Then we’ll go deep on a real-world case study: Killington’s new website build with Eternity, examining the decisions, tradeoffs, and outcomes that came with starting fresh.
