The Voice of the Mountain Resort Industry  |  Est. 1962

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Outside Is Where We Thrive – Summer

May 2023 Issue

Investing in Retention of Interest

Smart capital investments are made with a broad, long-term return in mind.

While owners and operators have long been familiar with determining the best “bang for the buck” for their capital expenditures, today the scope, scale, and complexity of decision-making extends beyond the familiar investments and expectations for return.

Strategic investments are now more likely to take the long view and include a return that goes beyond the more direct ROI (return on investment) math found in a 5- to 10-year proforma, which is to say beyond the expectation of a direct return within a traditional timeframe. 

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