What’s Next in Ski Area Technology?

IN THIS TWO-PART SERIES, SAM SURVEYED NUMEROUS TECHNOLOGY VENDORS ABOUT WHAT’S NEXT IN SKI AREA TECH. FOR THIS FIRST PART, WE LOOK AT THE IMPORTANCE OF REDUCING FRICTION ACROSS THE GUEST EXPERIENCE, FROM BASE OPERATIONS (RENTALS, SKI SCHOOL, AND F&B) TO MOUNTAIN ACCESS (LIFT TICKETS AND GATES).

IN THE SECOND ARTICLE, COMING IN JULY, WE’LL LOOK AT COSTS (HOW MUCH THE INDUSTRY IS SPENDING, TECH ROI, AND THE RISK OF NOT INVESTING), AND THE INNOVATIONS THAT MIGHT BE FAR OFF BUT ARE ALREADY BEING DREAMED UP.