In This Issue
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SAM’s Annual Best & Worst in Marketing 2022-23
From splashy to small, this year’s marketing hits and misses covered it all. This story is from the SAM print archive…
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Peer Reviews 2022-23
Top resort marketers compliment the marketing efforts of other ski areas. This story is from the SAM print archive Subscribers can read…
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Investing in Retention of Interest
Smart capital investments are made with a broad, long-term return in mind. While owners and operators have long been familiar with determining…
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What’s Next in Ski Area Technology?
Tech vendors dish on how diffierent innovations can help reduce friction and improve the guest experience. IN THIS TWO-PART SERIES, SAM SURVEYED…
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Getting to the Root of Forest Management
Three ski areas share the ins and outs of maintaining a healthy forest to mitigate wildfire risk, combat pest infestations, and improve…
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Understanding the Stress Continuum
By providing information and tools that employees can use to identify and address stress injury, resorts can improve the well-being and resiliency…
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The Onlys
Meet the three ski areas that are the only ones in their respective states. While some states are dense with ski areas,…
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Idea Files :: May 2023
Ski and snowboard hoods, an accessible snow play area, and uphiller warning lights. The SAM editors had never seen a ski area…
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Inclusive Marketing is Authentic Marketing
Authentic, values-driven storytelling is the key to inclusive marketing that has a real impact. Over the past few years, we have seen…
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Reinventing Resilience
Individual resiliency is key to organizational success. This story is from the SAM print archive Subscribers can read the full digitized article online…
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If You Build It, Will They Come?
Faced with staffing shortages, Alterra dedicates $350 million toward employee housing. Climate change is a generational challenge for the winter sports industry,…
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Mountain Spy :: May 2023
Will there still be corduroy if it’s snowing? When the Spy picked up the phone in spring to begin this mission, historic…
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New Products :: May 2023
Structures, seats, tech solutions, and other items to consider. This story is from the SAM print archive Subscribers can read the…
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Child Care: A Critical Benefit
More resorts are investing in the employee child care experience in order to attract and retain staff—despite financial and logistical obstacles. Access to quality…
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Rental Equipment Maintenance
How to take good care of your rental fleet. Heed the old adage: Don’t slay the golden goose. For most ski areas,…
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Season Pass Plays
The 2023-24 season pass sale is underway with lots of new offerings and more multi-area passes than ever before. Ski areas continue to…
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On The Road :: May 2023
ACCT, resort media events, MTS. This story is from the SAM print archive Subscribers can read the full digitized article online…
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News and Views :: May 2023
Visitation and revenue predictions, French connection, and more. Wild weather this winter disrupted, shortened, and extended the season, depending on your location.…
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Publisher’s Memo :: May 2023
Looking Back and Ahead With the winter season behind (most of) us, May is a good time to take in the big…
