In This Issue
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Legal Scene– Skier’s Responsibility
Skier’s Responsibility Statutes Upheld
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Stowe Pigs– Story Without End
Stowe Pigs: Story Without End
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Designing Desktop Publications
Layouts communicate as much as text does. A clean and uncrowded design sells the message.
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New Marketing Directions Needed
Focusing on older skiers, ski clubs and a change in advertising outlets, might be the best solution to that Ubiquitous growth problem.
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Fall 1988 Media Roundup
Names, contacts and advertising prices for newspaper ski supplements across the country.
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Season Passes– Attitudes & Strategies
There’s little consequencus in the way season pass prices are determined. But some areas have novel approaches worth consideration.
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Spending Money To Make Money
Photography is too often left to chance in ski area marketing and promotion. At Crested Butte, they did it differently.
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The Business Of Ski Events
Events should not just happen, nor should they be just for fun. Ski events are serious business decisions for serious money.
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Boreal Builds A Palace
A giant snow sculpture made history and grabbed media space during a Lake Tahoe promotion.
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Ramps, Clamps And Other Tricks
Practcal ideas and suggestions from Smugglers’ Notch can help children learn to ski.
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Tracks Made For Children
A special children’s cross country track setter has been developed at Sun Valley.
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Tree Planting Techniques
At Mt. Norquay, they corrected slope cutting mistakes with a plan to move trees carefully.
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Debating Development– Lolo Peak
Lolo Pak looks like an ideal spot for a ski resort. But not so fast! All sides are weighting the evidence.
