In This Issue
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Publisher’s Memo
Jennifer’s publisher’s memo explains a couple of subtle changes in the magazine to make things easier for the reader. She developed the…
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An Inside/Outside View of Marketing
The former communications director of Purgatory Resort explains that the ski industry is sorely lacking in marketing muscle and good research methodology.…
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NSAA and Supplier Relations
This Speakout lauds NSAA’s efforts at Orlando, yet brings up the question of supplier relations. David sees the unity that was once…
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Asking Some Questions About NSAA
This Speakout raises the issue of the NSAA Model for Growth unveiled at its annual convention in Orlando and poses a number…
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2000 Metro Newspaper Directory
This listing includes newspapers with special ski sections and winter travel promotions in the major North American markets.
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Open for Summer?
This is a primer on how to document summer incidents properly to avoid legal trouble in case of lawsuits.
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The End Page
The Ultimate White Wedding (vows exchanged at Loveland, Colo.); Boys Will Be Girls (Dress-up day at Mt. Rose, Nev. for a discounted…
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Blue Pages
Soliciting Kids (Children’s ONline Privacy Protection ACT); Rethinking Wind Chill (new formula in offing?); The Numbers Game (Booth Creek, Vail, Intrawest and…
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SAM Idea Files
An hour meter from Grainger used to record use on ATVs at Ski Roundtop, Pa. and Afton Alps, Minn.; A transport basket…
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What’s New
This edition of What’s New was exclusively food, beverage and hospitality. Items displayed: espresso cart from Espresso Carts and Supplies of New…
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Letter to the Editor
John’s letter is in response to Chris Brink’s Speak Out from May 2000. John’s argument is that the industry would be well-served…
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Seth Says
The inimitable Slats Grabski tells Seth about how the season-pass war has returned as resorts are looking for capital for summer projects.
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China Celebrates Winter
This cover shot by Claire Walter was taken at an elaborate opening ceremony at China’s annual Heilongjiang International Ski Festival at Yabuli…
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Sawmill Pays for Itself in Savings on Lumber
The article describes how Ian Honey and his family earn extra money and save lumber and labor costs for Grand Targhee, Wyo.,…
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Successfully Battling Property Taxes
This article describes how to go about checking the resort’s property assessment to make sure calculations are correct. A large number of…
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Whistler Flashback
Les Anthony describes the success of the party of the century hosted by Whistler/Blackcomb for 4,000 past and current employees.
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TV Blitz Lures Sliders
This article describes how the Oregon Snowsports Industry Association turned a $25,000 windfall from great attendance at their consumer show into two…
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Places and Faces
This is a montage of the people and activities at the year’s industry trade shows and conferences. Covered events: CCSAA at Granlibakken,…
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Want a Killer Site?
Dysart describes the software available to let resorts design their own effective Websites without hiring a highly paid consultant.
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Pipe Groomers 2000
Here’s the latest in halpipe groomers from the companies who distribute in North America with a brief history of the development of…
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The Last Frontier
Claire went to China and found a citizenry ready to take up skiing. This article describes the efforts of some North American…
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Keeping Track of Inventory
This is a roundup of the software packages available to automate and simplify keeping track of all the info on rental and…
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NSAA’s Growth Model
The feature section opens with David’s description of the National Ski Areas Association’s 15-year Model for Growth, introduced at its annual convention…
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Industry Reports
ASTM (Helmet) Standards Approved; U.S. To Host Record Number of World Cup Events; Colorado Skier Visits Down Slightly; Cross-Country Calls for Standardized…
