In This Issue
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Figuring Trail Density
When it comes to putting customers on the hill, sometimes more is less.
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The Colors of Winter
Diversity experts and consultants from the general business world explored a multicultural future with winter resort execs at Steamboat. There is little…
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2004 National Snowmaking Survey
This study, along with a similar one completed in 1999, sets a national baseline of statistically reliable information regarding the common practices…
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The First Time
SAM goes undercover as a beginner and tests out the experience at two resorts-one large and one small. The results may surprise…
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Construction Site
Resorts across the country are investing time and money in improving the customer experience, one to the tune of $1 billion.
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Playing With the Big Boys
It’s amazing what a resort can do with some capital, great managers and a genius on staff. Maryland’s Wisp Mountain is poised…
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What’s New?
GPS tracking system, work wear, battery-operated shoe inserts, bike racks, radiant heating units, home theate sound system, plows, replacement batteries and chargers,…
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SAM Idea Files
A welding cart, a sheave wheel adjuster and a mobile chair remover are some of the great ideas from creative ski resorts.
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Playing It Safe
You might be surprised to find out how many ways you can lower your workers’ comp costs.
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One to One Marketing
Three resorts use modern technology to convert newcomers into lifetimers-and to retain the loyalty of core customers.
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Industry Reports
Snowmass to Expand. Doppelmayr CTEC Purchases Partek. Las Vegas Avalanches Close Area. Fires Put Damper on Three Ski Areas. Colorado Debuts New…
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Like Death and Taxes
Weather and the media have challenged areas in the Northwest and Northeast this season.
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Speak-Out
Making the Slopes Safer, by Claudia Carbone. The Labors of Norton, a SAM Editorial. The Beast in the East, by Jennifer Rowan.
