In This Issue
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Canadians Draw a Line in the Snow
Could cross-border tourism face a lasting freeze as the tariff war continues? President Trump’s Feb. 1 executive order imposing a much ballyhooed…
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New Products :: March 2025
Weather, operations, and marketing products and services for resort operators to consider. CHS Snowmakers: Chairlift Water Tender The Chairlift Water Tender (CWT)…
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Idea Files :: March 2025
A salvaged utility sled and a Mandarin responsibility code. Utility Sled In winter 2023, lift mechanic Sean Antonio at Bear Creek Mountain…
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A Sensible Collaboration
At Big Sky Resort, patrollers and instructors gain from working with each other to improve safety, skills, and culture. It is a…
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Taking Control of Water
Use best management practices to manage stormwater and prevent operational disasters. When Mike Taylor purchased New York’s Holiday Mountain Ski and Fun…
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The Influencer Equation
As influencer programs become commonplace at resorts, six ski area marketers offer their insights. From traditional media visits and FAM trips to…
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Remaining Resilient
A review of the NSAA 2023-24 Economic Analysis shows that the U.S. ski industry continued its post-Covid resilience, posting solid revenues and…
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2025 Groomer Report
New technology plays an increasingly large role in modern snowcat development and operation. When we break it all down, a groom-ing machine…
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Build Your Own AI Assistant
The surprisingly simple process of creating a customized AI assistant with ChatGPT. As the ski industry evolves, small teams find themselves juggling…
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Equipment Checks
How to avoid staff injuries and save a bunch of money by making sure skis and boards are safe to use. Would you…
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Bite-Size Your Sustainability Efforts
Tackle the hard truths about going green in your F&B. The sound of sustainability resonates so beautifully when it echoes within the…
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Party Time
Unique events drive business in the early and late season. In December 2023, when Jay Peak, Vt., unveiled its first WinterShine event—a…
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News & Views :: March 2025
Vail Resorts’ PR challenges, and more. In Desperate Need of a Win By Dave Meeker, Editor, SAM Even before roughly 200 unionized…
