In This Issue
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Do Lift Ticket Rates Deserve Publicity?
Maybe we’ve been doing it backwards. Why not wait until it snows and then publish a rate schedule?
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The Power Of Positive Persuaders
Market segmentation should be more than simple demographics. The motivators for going skiing need to be part of the promotion process.
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Designing A Cliff Hanger
The site for the lift seemed almost impossible, but Doppelmayr engineers came up with a solution that worked with the landscape.
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Chefs Meet At Taos
An entrant reports on this annual race and its impact on ski cuisine.
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A Philosophy Of Food
Food can be a profit center, but more than ever before customers are demanding quality. Waterville Valley has made such a commitment.
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The Economics Of Snowmaking
Break-even modeling is a sound method for evaluating the variables of snowmaking before investing money. From the Snowmaking Workshops
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Applying Peer Pressure
To get teenagers thinking safety, Camelback put them on the Ranger Patrol.
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Junior Ski Patrol– Partners In Safety
As an inexpensive program that involves young people in skiing, junior ski patrols deserve a second look.
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Can Cross Country Trails Be Profitable?
Long used as a lossleader, nordic center operators are beginning to take another look at trail fees.
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Where’s The Help?
A nationwide sampling by SAM staff shows several regions with labor shortage woes. We’re not alone.
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The Unbelievable May Be Here– Auto Snow
An unmanned computer tends the snowmaking guns on trails at Bromont. So far, it’s done a good job.
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Michigan Maverick
Bill Riskey has some strong things to say about political and organizational matters within the ski industry.
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A Win-Win Solution
A Win-Win Solution.
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Ski Russia And Beyond
Ski Russia And Beyond
