In This Issue
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Warm-Up Act
A few minutes of simple exercise every day can prevent aches, pains, and career-shortening injuries. Why has it become the cultural norm…
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Wind Hold
Aerial lifts are susceptible to wind, but experience, technology, and teamwork help manage the risks. One of the most confounding realities of…
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A Worrisome “New Normal”
Ski areas are experiencing lower guest satisfaction and loyalty. They should not be complacent about it. For the fourth year in a…
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Construction Site :: September 2025
Projects include new lifts, a rebuilt lodge, and a snowmaking upgrade. Lutsen Mountains, MN A fast-moving fire claimed one of Lutsen’s…
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“Our Plan is Our Power”
How two small areas grew their bottom lines, engaged staff and customers, and future-proofed their businesses. How can small areas, or even large…
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After the Ice
It took grit, teamwork, and lots of chainsaws to recover from a devastating March storm that hit northern Michigan and enveloped The Highlands…
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New Products :: September 2025
New ideas to optimize operations and enhance guest engagement. Snow Secure: Snow Storage System Snow Secure’s patented snow storage system is designed…
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Margins in Plain Sight
Edit your menu listings and layout to protect your margins and drive sales. This is Part 1 of a three-part series on…
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AI on the Hill
How ski areas are experimenting with artificial intelligence ops tools. At ski areas exploring the potential of artificial intelligence, early use cases are…
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Mountain Spy :: September 2025
The Spy asks: “I’ve never ridden a bicycle. Can I learn to mountain bike at your bike park?” Ski and snowboard schools…
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Status Quo for J-1 Visas, for Now
Ski area recruiting via the J-1 visa program shaped up well for this winter, but the future is less certain. Despite a…
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News & Views :: September 2025
A budget pass boom; Nederland’s Eldora gambit; Kottke conclusions; early SIA data; and more. Budget Pass Boom Starting at 419 Swiss francs…
