Mountain Spy :: March 2023

While scenic chairlift rides have long been a staple summer activity at mountain resorts, the same option doesn’t exist at many operations during the winter season—for good reason. Still, the growing popularity of no skill/low skill outdoor experiences has led to an increase in guest inquiries about winter scenic lift rides.  

Whether you offer a winter walk-on lift experience or not, queries about such activities (often from non-core, prospective customers) are an opportunity to bring someone into the winter sports world and into your resort community. Resort staffers should give this person another reason to visit by telling them about other low-barrier-to-entry activities, or just let them know they’re welcome.