In This Issue
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2023 Groomer Report
Snowcat manufacturers are responding to the needs of their customers with more efficient, sustainable grooming machines and improved software and training tools.…
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Healthier Than Ever
A finance and resort expert shares highlights and opportunities for growth from NSAA’s 2021-22 Economic Analysis of United States Ski Areas. The…
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Purpose, Perspective, and People
Mountain bike industry professionals discuss creating a sustainable and responsible summer operation. In September 2022, the Mountain Bike Tourism Symposium (MBTS) brought…
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A “Lesson” in Resilience
In the midst of a labor shortage, snowsports schools search for staffing solutions to keep up with demand. As if attracting, hiring,…
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Managing Supply Chain Emissions
As part of their larger sustainability goals, resorts are improving their procurement processes with the aim of reducing their indirect, i.e., scope…
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Selling Summer
While your winter value proposition is well established, selling your summer offerings is often trickier. Here’s how to stand out in the…
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Lemonade Out of Lemons
Food service operators dish on adapting to a menu of post-pandemic challenges. Ski areas are adapting their food and beverage operations in…
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Mountain Spy :: March 2023
“Can I come just to ride the lift?” While scenic chairlift rides have long been a staple summer activity at mountain resorts,…
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Water in Reserve
As the need for high-volume snowmaking rises, water reservoirs can be a smart, efficient investment. With narrowing snowmaking windows and increasingly efficient…
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Values Lead the Way
When leadership has defined values, organizations can grow and thrive. This story is from the SAM print archive Subscribers can read the…
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New Products :: March 2023
A collection of new products and technology for operators to consider. This story is from the SAM print archive Subscribers can read…
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Durable Demand
Despite weather extremes, the 2022-23 season reached the halfway mark with strong demand and visits. This story is from the SAM print…
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On the Road :: March 2023
NSAA Western Conference, NSAA Eastern Conference This story is from the SAM print archive Subscribers can read the full digitized article online…
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News and Views :: March 2023
Japan’s ski industry revival, gear sharing, aerial industry updates. North American skiers and riders traveling to Japan for its iconic deep “Japow”…
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Publisher’s Memo :: March 2023
Global ski industry and in this issue. IT’S A SMALL WORLD This story is from the SAM print archive Subscribers can read…


