News and Views :: November 2023

By Rick Kahl

NSAA’s Kottke/Demographic Report, released in late summer, quantified an historic year for the industry. Record visits of 65.4 million; a record 11.6 million participants; a return of lapsed participants (who comprised 35 percent of all visitors); near-record midweek visits (48 percent of total). Season pass sales and visits were both at record levels, with passholders accounting for 50 percent of all visits.